Sr Mgr, Product & Category Management FC

Sr. Manager Product & Category Management Special Channel APP

Area: GCA

Department: Adidas Marketing - GCA

Director Reporting Line: Senior Director BU Special Channel

Location: Shanghai

GSMS Grade: M3

Number of Personnel Managed: 2

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

Drive a sustainable APP business growth through a product strategy that reflects understanding of value-driven consumer, online & offline behavior, and distribution (e.g. com platforms & physical retail).

Key Responsibilities:

• Deepen consumer connection: Obtain and deliver consumer insights to make the appropriate choice on product and marketplace management.
• Merchandising strategy & planning: Deliver seasonal merchandising plan & strategy, including range architecture, segmentation, lifecycle, pricing, product range and store layout from both global and local creation and direction for assortment.
• Product Creation Planning: Plan, brief, and manage to operate the product creation process with creation team to deliver the price value competitive products to drive special channel growth without compromising regular channels.
• Business Planning Management: Responsible for seasonal sell in with product range plan and sell-in margin to achieve sell out target and other critical product financial target.
• Routine: Including business track/review through DNA & MicroStrategy and system/file management including Master Range File, HUB, DMT & RMA.
• X-BU Collaboration: Close Collaboration with BU to provide input into Category strategies and seasonal ranging, identify opportunities to maximize through segmentation and exclusivity, ensure clear differentiation of offering where critical to gain market share and drive business growth.
• Drive Cross-Functional Communication & Alignment: This role will need a smooth and effective cross functional communication including sales and channels to align seasonal strategy and assortment with both GCA and Global organization.

KPI's:

• Category NS, Net Margin and Contribution across GCA
• Sell-out
• Forecast & data accuracy
• Market share
• Achievement of key SBP initiatives
• Future City store MPSA
• Future City store court

Key Relationships:

• GCA BU team
• GCA PP&O team
• Creation Center Shanghai
• OMB team
• Future City Sales
• Product Sales
• Factory Outlet Operation
• Ecom Operation

Knowledge, Skills and Abilities:

• Expert understanding of China market and consumers and commercial needs (especially Footwear perspective) and ability to interpret insights against strategy.
• Strong presentation/communication, negotiation and influencing skills.
• Strong data analysis skills and ability to translate and articulate data results into clear business actions.
• Distinct track record of success and high-level Category Management & Merchandising knowledge from Sports Industry in Footwear.
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, buying, etc.) and support functions (finance preferred).
• Positive and organized work ethic, ability to organize teams and processes cross functionally.
• Solution Oriented Mindset.
• Team player with high level of integrity & attention to detail.

Requisite Education and Experience / Minimum Qualifications:

• 8+ years of experience in range management/product required. Regional experience preferred.
• University degree in Business or equivalent professional experience.
• Sporting goods industry experience required.
• Fluent in English.
• Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc.
• Passion for sports and belief that through sports we have the power to change lives.
• Willingness to travel up to 20-30% of time.