Sr Specialist Account Marketing

Role Purpose

Ensure the fulfillment of the omnichannel strategy defined for the client- Plan and execute trade marketing and commercial initiatives on account, maximizing the presence of adidas in the physical and digital sales point, continuously seeking the best expression of the brand to maximize sales and profitability.

Key Responsibilities

• Ensure timely fulfillment of deliverables by phase of the go-to-market process (GTM), aligned with the brand strategy and commercial orientation of the channel/account.
• Plan activation plans for your account group, ensuring the best expression of the brand in the available or negotiated spaces by the commercial team.
• Ensure the correct implementation of the marketing plan in time and form (communication materials, consumer experiences and activations).
• Monitor account performance by categories, analyzing KPIs (sales, SI, SO (total and per m2), ST) and identify growth opportunities. Monitor according to strategic priorities. Monitor the competitive position of adidas (SOM) by account, in the communication indicators and product availability.
• Ensure the integration of the Digital Strategy of the Key Account into the country's priorities, achieving a solid collaboration with the commercial department, facilitating the execution at the client level.
• Visit stores regularly to ensure supervision of strategic, commercial, and tactical elements defined.
• Be the account representative for the Marketing team. Work hand in hand with the marketing team (Brand and CTCs) to align the correct strategy of the account by category. Correct management of the budget per account (roll out, monetizations, marketing budget), monthly review with the commercial team. Ensure efficiencies and effectiveness in the use of economic resources.
• Connect periodically with the regional team and local teams to share or receive key information for the efficient development of the channel. Ensure to obtain the regional and local sign offs timely.
• Work hand in hand with the commercial team to co-lead the account management. Participate actively in account meetings.
• Foster collaboration and relationship with the client through continuous communication, review of plans, business analysis, and recommendations to improve the KPIs established within the Key Account.
• Work in a coordinated manner and influence the Instore team to guarantee effective implementations and maximize the value of the brand. Coordinate with sales and visual merchandising to ensure excellence in execution.
• Coordinate with promotion to collect relevant store data. Coordinate with promotion for correct execution.

Required Profile

Education:

Graduate in Commercial Engineering, Civil Engineering, Management Control or related field.

Experience:

At least 3 years of experience in commercial analysis, trade marketing, sales, business intelligence or similar areas, ideally in mass consumption or retail industries.

Technical Skills:

• Intermediate English
• Intermediate Excel skills (includes pivot tables, complex formulas).
• Domination of Power BI or similar data visualization tools.
• Knowledge in databases, commercial KPIs, sell-out metrics and market analysis. (physical and digital channel)

Key Competencies:

• Analytical thinking and results orientation.
• High organizational capacity and autonomy.
• High negotiation capacity and commercial management (experience).
• Proactivity and problem-solving attitude in the face of challenges.
• Good communication skills and ability to synthesize.
• Ability to work under pressure in dynamic environments.

At adidas, we value diversity, support the inclusion of all people and encourage individual expression. In the framework of the Inclusion Law No. 21.015, we encourage the inclusion of people with disabilities into the labor world.