Sr. Specialist, Retail Marketing(originals), Brand Adidas

Retail Marketing – Originals Senior Specialist

We are seeking a passionate and experienced Retail Marketing – Originals Senior Specialist who will lead the planning and activation of retail marketing strategies across adidas Originals. This role is responsible for driving brand awareness, consumer engagement, and sales growth across DTC, WHS, and Mono channels.

Role & Responsibilities:

• Campaign Planning & Activation
• Lead Window, ISC, and Retail Marketing activations for Originals In-line, Statement, Kids, and Members Day campaigns
• Manage sell-in room ISC setups for Originals and Kids categories
• Ensure aligned-door list accuracy for campaign rollouts
• Coordinate with external agencies to develop ISC/display materials aligned with brand standards
• Provide accurate rolling MaEx (MWB) forecasts and ensure compliance with guidelines
• Analyse marketing data, track campaign performance, measure ROI, and identify improvement opportunities

• Channel & Store Support
• Drive DTC store openings and activations, ensuring campaign strategy alignment, cross-functional collaboration, brand consistency, and consumer engagement
• Support Mono-brand and WHS channels with campaign branding (e.g., VP zones, commercial-driven sales promotions)

• Market & Trend Insights
• Stay updated on retail marketing trends and best practices to strengthen campaign strategies

Key Relationships:

• Global: Originals BU Retail Marketing, Halo Activation
• Local: VM, BC, BU, DA, CTC CP, PMA, CM, MOPS, DTC & WHS Mono Channels, Membership, Procurement
• External partners (agencies, vendors)

KPI's:

• Traffic, conversion, sales, and comp sales
• Retail activation customer engagement (e.g., engagement metrics)
• Compliance with MaEx/MWB guidelines
• Accuracy of annual/monthly MaEx rolling forecasts (RFC)

Requirements:

• Education: Bachelor's degree in Fashion, Marketing, Art & Design, or a related field
• Work experience: 2 years of experience in retail marketing, with a proven track record of success
• Language skills: Proficiency in English and Korean (both written and spoken)

Qualifications:

• Proven expertise in Retail Marketing activations (Window, ISC, VM, DTC/WHS/Mono)
• Effective in cross-functional & agency collaboration with brand consistency
• Excellent communication, presentation, and problem-solving skills
• Punctual, positive, and proactive attitude
• Quick learner, open to feedback and continuous improvement

A portfolio must be required for your interview.