Director, Product Marketing, Foundry

Director Of Product Marketing

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As Director of Product Marketing, you will shape the positioning, messaging, and launch strategies for offerings that leverage generative AI, machine learning, and automation to revolutionize enterprise creativity, productivity, and content supply chains. You'll partner across Product, Engineering, and Go-to-Market (GTM) teams to define market opportunities, validate AI-driven product strategies, and accelerate adoption among global enterprise customers.

What You'll Do

Lead AI-Centric Market & Customer Insight

Build a deep understanding of enterprise customer needs, content workflows, and AI adoption drivers. Identify whitespace and high-impact generative AI use cases; translate these insights into product marketing strategies and roadmap influence.

Drive Enterprise AI Offering Development

Own the end-to-end product marketing process for AI-enhanced solutions—from business case development and competitive differentiation to pricing, packaging, and go-to-market activation.

Accelerate Growth & GTM for AI Solutions

Partner with Sales, Customer Success, and Marketing to launch AI capabilities, create sales enablement tailored to AI value propositions, and execute demand generation strategies that drive enterprise acquisition and expansion.

Champion Responsible AI Storytelling & Thought Leadership

Develop compelling narratives that articulate the value and responsible innovation of Adobe's AI solutions. Represent Adobe at industry events, media opportunities, and customer briefings.

Lead & Mentor a High-Impact Team

Manage and inspire a team of Product Marketing Managers; ensure alignment across Product, GTM, and Enablement on AI-focused positioning and launch strategies.

Ensure Executional Excellence

Remove barriers, validate opportunities, and deliver high-quality GTM plans and marketing assets with speed and precision.

What Makes You Successful

AI Obsessed

You are passionate about AI-based transformation and hungry to stay on the cutting edge of how AI is transforming creative industries and stacks.

AI Product Marketing Expertise

Proven track record marketing AI-powered products or platforms to enterprise customers, from ideation through launch and scale.

Customer-Obsessed

Grounded in market and user research, able to translate insights into differentiated AI messaging and positioning.

Builder Mindset

Thrives in zero-to-one environments, especially where AI technology is redefining categories.

Strategic & Hands-On

You can move fluidly from shaping high-level strategy to rolling up your sleeves and executing key deliverables.

Cross-Functional Influencer

Adept at working across product, engineering, data science, and sales to bring AI solutions to market.

Minimum Qualifications

10+ years in product marketing, enterprise strategy, or related roles, with at least 3+ years in AI product marketing.

3–5+ years managing or mentoring product marketing talent.

Demonstrated success in launching net new enterprise offerings, especially AI-related solutions.

Deep understanding of AI concepts (e.g., generative AI, machine learning, predictive analytics) and enterprise use cases.

Experience with enterprise sales cycles, buyer personas, and value-based messaging.

BS/BA in Computer Science, Engineering, Business, or related field (MBA preferred).