LATAM Field Marketing Leader - Remote Eligible

Hispanic Field Marketing

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Job Description

The Hispanic Field Marketing will be responsible for developing and implementing B2B field marketing and ABM strategies to drive business growth and strengthen Adobe's positioning in Latin America. Acting as a bridge between sales, marketing, and enterprise accounts, this professional will ensure that all initiatives are aligned with business objectives, growing the pipeline through creation, progression, and revenue acceleration.

This role requires strong experience in data-driven marketing, event management, and relationship programs, as well as the ability to orchestrate multichannel campaigns that impact high-level decision-makers (C-Level, VP, Directors). The professional will work collaboratively with internal teams and partners, ensuring that all actions improve return on investment and support the business KPI's.

Key Responsibilities

• Develop and implement Account-Based Marketing (ABM) strategies to drive opportunities and strengthen relationships with enterprise accounts.
• Lead events and relationship programs crafted to accelerate pipeline creation, progression, and upsell opportunities.
• Manage multichannel marketing campaigns, integrating them with sales initiatives to support pipeline growth and drive upsell strategies within existing accounts.
• Collaborate with sales teams and strategic alliances to ensure that marketing initiatives are highly effective in converting opportunities.
• Analyze customer data and insights to optimize campaigns, ensuring personalization and relevance in interactions.
• Manage marketing budgets and resources, ensuring efficiency and maximum impact of initiatives.

Hard Skills

• Proven experience in B2B field marketing and ABM
• Marketing campaign management and multichannel strategy execution
• Strategic event planning and relationship-building initiatives
• Data analysis and market intelligence to optimize marketing efforts
• Experience with vendor and budget management
• Proficiency in English

Soft Skills

• Leadership and influence to engage internal and external teams
• Essential communication and storytelling skills
• Ability to make quick decisions in fast-paced environments
• Resilience and adaptability to handle challenges and changes
• Strong results orientation and success metrics tracking

Role Mission

The Hispanic Field Marketing plays a crucial role in bridging marketing, sales, and enterprise accounts, ensuring that all actions lead to pipeline creation, progression, revenue acceleration, and brand positioning. This professional will be responsible for improving customer interactions, creating experiences that drive business success, and consolidating Adobe as a market leader in Latin America.