Principal Product Manager

Principal Product Manager, Firefly Foundry Studio

Adobe is building Firefly Foundry Studio—a managed enterprise platform that unifies Adobe's professional creative tools and customized Firefly Foundry models to deliver advanced Generative AI workflows for Media & Entertainment production. As a Principal Product Manager, you will own the product vision, roadmap, and go-to-market strategy for Foundry Studio's M&E vertical. You will work at the intersection of frontier generative models, VFX/animation pipelines, and enterprise software to define and ship the capabilities that let studios, post houses, and streaming platforms harness GenAI at production scale. This is a high-visibility, high-autonomy role. You will partner directly with studio executives, VFX supervisors, and Creative Technologists to translate emerging production needs into a product strategy that positions Adobe as the trusted enterprise AI partner for media production.

Product Strategy & Vision

• Own the end-to-end product roadmap for Foundry Studio, aligning Firefly Foundry model capabilities and Studio creative interfaces into a coherent product strategy.
• Define and prioritize capabilities, balancing near-term Enterprise needs with long-term platform vision
• Continuously evaluate the competitive landscape and identify differentiated positioning opportunities to ensure Foundry Studio offers differentiated capabilities for high-end media production

Customer & Market Discovery

• Lead deep customer discovery with major studios, streaming platforms, VFX houses, and GenAI-native production companies to validate product-market fit.
• Translate production-pipeline pain points—generation coherence, precision video control, cross-app integration, secure IP training—into actionable product requirements.
• Partner with select M&E organizations, co-developing point solutions for their most urgent GenAI workflow needs.

Execution & Delivery

• Drive quarterly planning and execution with Engineering, Applied Science, and Design; manage trade-offs between model capability, creative control, and enterprise governance.
• Define success metrics and evals (adoption, generation quality, workflow efficiency, customer expansion).
• Lead a team of applied scientists, full stack engineers, and machine learning engineers to deliver integrated value in an agile environment.

Cross-Functional Leadership

• Drive strategic alignment across Foundry engineering teams and other Adobe partners to ensure investments compound rather than compete.
• Partner with Adobe's Creative Technologist field team to design and deploy tailored workflows for enterprise M&E customers.
• Collaborate with Security, Privacy, and Legal on governance frameworks, RBAC, and data provenance standards that meet studio-grade requirements.
• Represent Foundry Studio at executive design reviews, industry events, and partner forums.

What You'll Bring

• 10+ years of product management experience, with at least 5 years shipping software products serving creative professionals or media production workflows.
• 2+ years of hands-on experience with Generative AI products or platforms—ranging from model fine-tuning, inference pipelines, or GenAI-powered creative tools.
• Deep domain knowledge of VFX, animation, or post-production pipelines including compositing, look development, previz, and editorial workflows.
• Demonstrated ability to work with enterprise customers at the executive level: leading discovery, co-development, and strategic advisory engagements.
• Strong technical fluency across GenAI concepts: diffusion models, LoRA/fine-tuning, conditioning controls, prompt engineering, model evaluation, and cost/quality trade-offs.
• Experience defining platform/API products with consumption-based business models.
• Exceptional written and verbal communication; ability to craft compelling product narratives, PRDs, and executive-level strategy documents.
• Track record of leading complex, multi-team initiatives in a matrixed organization without direct authority.

Nice to Have

• Credited work on major film, television, streaming, or game productions.
• Experience with node-based workflow tools (ComfyUI, Nuke, Houdini) or studio pipeline platforms (ShotGrid/Flow, AYON, ftrack).
• Familiarity with content authenticity standards (C2PA/CAI) and studio security/compliance requirements (TPN, MPAA).
• Background in 3D, real-time rendering, or virtual production technologies.
• MBA or advanced technical degree.