Product Manager

Senior Product Manager, Platform and Self-Service – GenStudio

Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity We are seeking a Product Manager to lead two critical pillars of GenStudio's product evolution: Building a scalable self-service trial and onboarding experience, and driving the extensibility and integration strategy through our UI SDK, Extension Framework, and Micro-Frontend architecture. In this role, you will shape how customers discover, try, and adopt GenStudio independently, and how developers and partners embed custom capabilities into GenStudio's UI and workflows. You'll collaborate across Engineering, UX, Partner Solutions, and Go-To-Market teams to reduce onboarding friction, enable extensibility, and deliver powerful integrations for marketers and enterprises alike. This role is ideal for a technical PM who has experience in platform extensibility and SDK design and has also driven product-led growth initiatives through self-serve trials or freemium models.

What You'll Do

• Self-Service & Trials

• Define and implement the self-service strategy for customers to explore GenStudio through trials, freemium offerings, and guided onboarding.

• Build in-product onboarding experiences, workspace provisioning flows, and smart upsell paths that reduce time-to-value and boost activation.

• Collaborate with Growth, Marketing, and Sales to launch free-to-paid pathways, usage-based thresholds, and upgrade prompts aligned with enterprise needs.

• Define access models, role-based permissions, and provisioning logic that support enterprise-ready trials and scaled onboarding.

• Instrument activation funnels and adoption metrics to drive iterative improvements based on data.

• Platform Extensions, UI SDK & Integrations

• Define and lead the roadmap for GenStudio's extensibility platform, focusing on the Extension Framework.

• Collaborate with Engineering to build a secure and performant UI extension layer that allows users to embed custom widgets, workflows, and analytics views within GenStudio.

• Partner with Developer Experience and UX to deliver comprehensive documentation, onboarding toolkits, and sandbox environments that make it easy to build and deploy extensions.

• Work with customer developers, consultants, and internal teams to gather feedback on extensibility gaps and prioritize integrations for real-world marketing workflows (e.g., DAMs, compliance systems, analytics platforms).

• Ensure extensibility meets enterprise needs for security, governance, versioning, and interoperability across domains and use cases.

You're a Great Fit If You

• Have 5+ years of product management experience, ideally in SaaS, developer platforms, or creative tools.

• Have owned or launched self-service trials, freemium models, or PLG motions—and understand how to improve conversion and retention at scale.

• Have worked on access control, user roles, and workspace provisioning in multi-tenant environments.

• Are technically fluent—comfortable collaborating with engineering on SDK design, API integrations, or front-end plugin frameworks.

• Have experience with UI SDKs, micro-frontends, or similar extensibility models in design systems or enterprise platforms.

• Are customer- and developer-obsessed: you've built products for both and can balance ease of use with flexibility and scale.

• Can lead projects end-to-end—from defining product strategy, writing detailed PRDs, validating solutions with customers, to coordinating cross-functional execution.

• Thrive in fast-paced environments where experimentation, iteration, and ownership are expected.