Senior Manager, B2B Lifecycle Marketing

The Opportunity

Adobe's Lifecycle Marketing team drives growth through high-impact programs, continuous optimization, and experimentation. We are looking for a strategic and hands-on lifecycle marketing leader to manage a small team and drive pipeline growth across Adobe Creative Cloud and Document Cloud SMB offerings. This role requires deep B2B experience in targeted account marketing and account-based experiences (ABX) paired with strong analytical rigor and cross-functional influence.

In this role, you will set strategy and operating cadence for email programs, translate business priorities into a clear roadmap, and ensure your team delivers measurable outcomes. You will partner closely with Go-to-Market and Sales to align on target accounts and segments, define success metrics, and deliver coordinated, personalized journeys that accelerate progression from awareness to pipeline.

What You'll Do

• Own the email strategy for SMB nurture across Adobe's creative tools and document solutions, aligning programs to quarterly business priorities and pipeline targets
• Lead, mentor, and develop a team of lifecycle marketers—setting clear expectations, enabling strong prioritization, and driving high-quality execution
• Build and maintain a roadmap and prioritization framework that balances business impact, scalability, and customer experience
• Scale impact through automation and technology improvements; apply performance insights and predictive/ML models to optimize audiences, content, and timing, and to identify new opportunities
• Establish success indicators and reporting with Analytics, including engagement, conversion, and pipeline impact; communicate results and recommendations to senior partners

Experience

• 8–10 years of experience in B2B SaaS performance and/or lifecycle marketing, ideally supporting multiple segments, funnels, or product lines
• Experience leading account-based marketing programs, including segmentation, audience strategy, and buying-group engagement
• Marketing automation and email platform expertise, with a track record of using technical capabilities (audience, personalization, testing, and journey orchestration) to improve customer experience and outcomes
• Strong analytics-based decision making; able to translate data into a point of view, influence prioritization, and drive measurable improvement through experimentation
• Demonstrated leadership skills, with experience aligning cross-functional partners and driving execution through ambiguity
• BA/BS degree or equivalent practical experience; MBA a plus