Sr Director, Product Marketing

The Opportunity

We are looking for a strategic Product Marketing executive for Creative Cloud's desktop products. This leader will be responsible for the business, marketing and GTM strategy for our flagship digital imaging products such as Photoshop and Lightroom. They will be accountable for driving business results in collaboration with multiple cross functional teams including product, marketing, sales, and finance.

What you'll do:

• Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps
• Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals.
• Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends and competitive landscape.
• Partner cross functionally to ensure product and GTM decisions align to business priorities and collaborate to determine shifts throughout the year.
• This includes:
• TAM, market share, competitive assessment
• Target audience definition and priorities, customer needs
• Growth levers across product, GTM, geos, partnerships
• Pricing & Packaging
• Marketing strategy
• Value proposition and messaging
• Distribution strategies including partnerships and ecosystem
• Engagement strategy
• Act as a change agent, guiding teams forward in a rapidly evolving environment

What you'll need to succeed:

• Strategic Product Marketing experience with desktop consumer or productivity software products
• Passion for Creative Products and the Creative Industry
• Deep understanding of professional design or photography communities, market trends and competitive landscape
• GM mentality, "owner-operator" working style
• Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment
• Strong executive presence and excellent communication skills
• Strategic problem solver who can identify and set short- and long-term strategic priorities
• A drive to constantly optimize and improve, combined with a relentless focus on customer experience

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $175,000 -- $365,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

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