Product Marketing Manager

Product Marketing Manager

The Product Marketing Manager plays a critical role in developing and executing marketing strategies for assigned product categories across all marketing channels, including print, digital, radio, ecommerce, signage, and more. This role works closely with assigned merchant partners to implement retail, professional, and digital ecommerce strategies by collaborating with marketing and ecommerce channel owners.

The Product Marketing Manager must be an experienced marketing leader with a strong understanding of both print and digital advertising. This individual should excel at transforming merchandising strategies into effective, customer-facing marketing campaigns that drive business objectives. The ideal candidate must possess knowledge of automotive parts, Advance Auto Parts operations, and the needs of both DIY and Professional customers—or demonstrate the ability to quickly acquire this expertise.

Success in this role requires the ability to effectively prioritize projects, product categories, vendors, and occasionally competing agendas to achieve measurable marketing outcomes.

• Partner with the merchandising team to align and communicate category strategies across DIY, Professional, and eCommerce channels, ensuring consistent messaging and measurable campaign performance.
• Collaborate with marketing program managers to develop and implement multichannel marketing strategies and activations—including digital, print, radio, and social media—with all initiatives receiving final approval from merchant and vendor partners and tracked for reach and conversion metrics.
• Optimize customer experience in all sales channels by increasing engagement rates through effective use of media, signage, communications, and digital methods, with improvements measured by customer satisfaction scores and engagement analytics.
• Integrate competitive insights, customer analytics, and additional data into category strategies to enhance market positioning and drive measurable growth in category sales and share.
• Coordinate with field teams to deliver accurate and impactful marketing materials, ensuring timely distribution and positive feedback from end users.
• Supervise and mentor one or more direct reports, providing guidance, support, and performance feedback to ensure team success and professional development.

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.

To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Working knowledge of automotive systems and maintenance, or the motivation to quickly develop this expertise.
• Creative problem solving and solution delivery skills.
• Working knowledge of Microsoft Excel, with the ability to navigate spreadsheets, use formulas, and interpret data to support internal reporting and collaboration.
• Proficiency in Microsoft PowerPoint, with the ability to develop clear, well-structured presentations that effectively communicate key messages to internal stakeholders at the appropriate level of detail.
• Data literacy and ability tell a story with persuasive written and verbal communication skills.
• Ability to work effectively and collaboratively to support the needs of a team.
• Ability to manage multiple projects, negotiate workflow, and handle tight deadlines.
• Ability to prioritize competing or conflicting agendas for maximum company benefit.

• 4-year bachelor's degree
• 8+ years experience in one or more of the following areas: marketing, merchandising, retail, e-comm, or automotive

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here.

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of January 3, 2026, Advance operated 4,305 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 809 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class.