Product Marketing Manager
Advance Auto Parts
Job Description
Team member will be required to work from our Raleigh, NC HQ four days a week.
Role Overview
The Product Marketing Manager plays a critical role in developing and executing marketing strategies for assigned product categories across all marketing channels, including print, digital, radio, ecommerce, signage, and more. This position maintains close partnerships with designated merchant partners in the ignition, fuel systems, emission, and rotating electrical categories. Together, they implement retail, professional, and digital ecommerce strategies by collaborating with marketing and ecommerce channel owners.
Technical Marketing Support
This role also acts as a technical resource within the marketing organization. Responsibilities include creating product videos, reviewing SEO content, and assisting with team member training. The focus is on producing engaging, informative, and innovative product marketing assets that support and drive the sales strategy.
Key Qualifications
The Product Marketing Manager must possess familiarity with automotive products, Advance Auto Parts stores, the Professional sales team, and customer base. Success in this role requires the ability to effectively prioritize projects, product categories, vendors, and occasionally competing agendas to achieve measurable marketing outcomes.
Essential Duties and Responsibilities Include the Following. Other Duties May Be Assigned
Partner with the merchandising team to align and communicate category strategies across DIY, Professional, and eCommerce channels, ensuring consistent messaging and measurable campaign performance.
Collaborate with marketing program managers to develop and implement multichannel marketing strategies and activations—including digital, print, radio, and social media—with all initiatives receiving final approval from merchant and vendor partners and tracked for reach and conversion metrics.
Optimize customer experience in all sales channels by increasing engagement rates through effective use of media, signage, communications, and digital methods, with improvements measured by customer satisfaction scores and engagement analytics.
Integrate competitive insights, customer analytics, and additional data into category strategies to enhance market positioning and drive measurable growth in category sales and share.
Coordinate with field teams to deliver accurate and impactful marketing materials, ensuring timely distribution and positive feedback from end users.
Support training and field teams by developing and facilitating automotive system and product training sessions, aiming to improve team product knowledge and customer service ratings.
Serve as a technical resource to the marketing team by providing subject matter expertise during photo and video shoots to ensure accurate representation of products and alignment with brand standards.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strong knowledge of automotive systems and ability to perform common repairs.
Creative problem solving and solution delivery skills.
Working knowledge of Microsoft Excel, with the ability to navigate spreadsheets, use formulas, and interpret data to support internal reporting and collaboration.
Proficiency in Microsoft PowerPoint, with the ability to develop clear, well-structured presentations that effectively communicate key messages to internal stakeholders at the appropriate level of detail.
Data literacy and ability to tell a story with persuasive written and verbal communication skills.
Ability to work effectively and collaboratively to support the needs of a team.
Ability to manage multiple projects, negotiate workflow, and handle tight deadlines.
Ability to prioritize competing or conflicting agendas for maximum company benefit.
Education & Experience
4-year bachelor's degree
7-10 years experience in one or more of the following areas: marketing, merchandising, retail, e-comm, or automotive
Strong understanding of automotive maintenance, repairs, and systems
Certificates, Licenses, Registrations
None
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Arrangement
Position requires four days a week in the office at our Raleigh, NC HQ. Occasional travel for trade shows, vendor meetings, or special events. Estimated 3-4 times per year.