Marketing Manageraltamonte Springs, FL

Marketing Manager

At AdventHealth Orlando, what started as a converted farmhouse in rural Central Florida has become Central Florida's major tertiary health care facility. Patients come from the Southeast, the Caribbean and even as far as South America for our proven expertise and compassionate health care.

With a variety of Orlando hospital jobs, we invite you to start or elevate your career with a new job at AdventHealth Orlando. We constantly seek out Orlando nurses, medical assistants, nurse assistants, patient care and health administration professionals who share our passion for whole-person health care. Learn more about our open positions and apply to become an invaluable part of our team.

Every day, our fellow team members show up to work, unified by one shared mission: Extending the Healing Ministry of Jesus Christ. As a faith-based health care organization, our story is one of hope as we strive to heal and restore the body, mind and spirit. Though our facilities are spread across the country, this unwavering belief binds us together. Across every office, exam and patient room, we're committed to providing individualized, holistic care. This is our Christian mission, and it inspires us to help make communities healthier and happier.

The Marketing Manager works with the Marketing Senior Manager and/or Marketing Director, to manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealth's strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

The value you'll bring to the team:

• Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities with an overall regional and network focus for the Central Florida Division and AdventHealth overall.
• Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
• Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.
• Develops and maintains meaningful physician relationships and create effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.
• Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
• Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.
• Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish/improve overall awareness and perception; planning and execution of health fairs and community events; negotiation and activation of community sponsorships; and/or effective management of community relationships, affiliations and area partnerships.
• Effectively manages service line/market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and/or events within established budget and time parameters.

The expertise and experiences you'll need to succeed:

• Bachelor's degree in marketing, Communications or related field
• Minimum of five (5) years marketing experience, with minimum of one (1) year employee management and/or complex project management experience
• Track record of developing and managing fully integrated marketing initiatives, with proven results
• Experience in budget management
• Marketing experience within healthcare industry (Preferred)

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.