Paid Social Marketing Lead

Paid Social Marketing Lead

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

At Fortra, we're breaking the attack chain. Ready to join us?

Fortra is seeking a strategic and performance-driven Paid Social Marketing Lead to drive our paid social media initiatives. This role is ideal for a results-oriented, creative marketer who thrives on learning and experimentation. You'll lead the development and execution of paid social strategies that build brand awareness, engage audiences, and generate revenue for our cybersecurity solutions. We move fast, learn from our mistakes, and celebrate wins together.

What You'll Do

• Lead Paid Social Strategy & Execution Own paid social campaigns across LinkedIn, Reddit, and other B2B platforms. Craft targeted messaging tailored to cybersecurity audiences.
• Optimize Performance & Deliver Insights Conduct audience research, run A/B tests, and monitor key metrics (CPL, conversion rate, engagement). Provide strategic recommendations and reporting to support pipeline goals and maximize budget efficiency.
• Collaborate Across Teams Work closely with Product Marketing, ABM, and Web teams to align campaigns across channels. Partner with Creative to produce high-performing, attention-grabbing assets.
• Drive Innovation Stay current on industry trends and platform updates. Pilot new features and recommend fresh approaches to amplify our GTM messaging.

Qualifications

• Bachelor's degree in marketing or a related field
• 3+ years of experience managing paid social media campaigns
• Deep understanding of ad platforms and their unique capabilities
• Proficient in A/B testing, landing page optimization, and campaign performance analysis
• Strong communicator, detail-oriented, and effective in cross-functional environments

Preferred Qualifications

• Experience marketing cybersecurity solutions, with insight into industry trends and buyer needs
• Familiarity with lead generation strategies and attribution models for complex B2B journeys
• Certifications from LinkedIn Marketing Labs, Meta Blueprint, or similar platforms
• Understanding of privacy and regulatory considerations in digital advertising