Growth Marketing Lead
Gumloop - Growth Marketing Lead (Hands-On IC)
Location: San Francisco HQ (SOMA). Full relocation covered.
Why This Role Exists
We've reached the "great product, organic love, zero-person marketing team" stage. You will be the first marketer, working directly with the founders, owning everything from positioning to paid acquisition. Think of it as a green-field experiment lab with real scale and resources behind it.
What You'll Do (First 12–18 Months)
Focus area/ Hands-on work you'll ship:
PLG growth loops
Map and optimize activation → expansion funnels; design A/B tests on onboarding, pricing pages, in-product nudges, etc.
Campaign concepting & execution
Dream up, launch, and iterate paid + organic campaigns (search, social, podcasts, influencer, newsletter swaps). Own the ad manager dashboards, the copy, and the creative briefs.
Messaging & positioning (Enterprise)
Distill technical features into crisp value props for both Enterprises and individuals; pressure-test with users; direct copy on website, landing pages, and sales-enablement snippets.
Growth analytics
Instrument tracking, build weekly growth reports, and make decisions from the data (not opinions).
Marketing Experiments
Kick off one-off marketing campaigns and measure their impact over time.
Brand awareness
Secure Gumloop attention on podcasts, tech newsletters, and community events.
You Might Be a Great Fit If You…
Have shipped scrappy, measurable growth wins for a PLG SaaS or dev-tool product (side projects count!).
Are a full-stack marketer who can go from "Figma mock" to "campaign live" without waiting on an army.
Thrive in high-intensity, ambiguous start-up environments and bias hard toward action.
Know your way around attribution, marketing automation, SQL/Looker, and modern DG/paid-social tools.
Write tight copy, sweat the headline, and think in experiments.
Love sitting with engineers and designers IRL (this is an office-first role).
Have experience bringing a PLG product upmarket and marketing to enterprise.
Nice-to-Haves
Experience marketing to technical audiences or builders.
Past work in AI, PLG products, automation, or low-code tooling.
Design chops (Figma) or video/editing skills for quick-turn creative.
You've been the "first marketer" before—or always found yourself acting like one.
What We Offer
Competitive Bay-Area salary + meaningful equity (benchmarked against 2025 SF series-A norms).
Full health, dental, and vision.
401(k) with match.
Paid relocation & one-month temporary housing.
Annual learning & tools budget.
A core seat at the table shaping how our product reaches millions.
How to apply:
We get hundreds of low effort (AI generated) applications on this platform daily. I only care to meet people who care to really apply.
Send a short note (bullets are fine) and any assets that showcase how you've grown a product (campaign teardown, dashboard screenshot with context, thread, etc.) to max@gumloop.com with subject line "Marketing IC – Your Name." We'll reply ASAP.