B2B Digital Marketing

B2B Digital Marketing

Ajobthing is a Malaysia-based HR tech company that helps businesses hire faster and smarter. We provide an all-in-one recruitment platform that simplifies job posting, candidate sourcing, and applicant tracking—so companies can focus on growing their teams, not managing paperwork. Our goal is simple: make hiring easier, more efficient, and accessible for businesses of all sizes.

Job Description

• Own and execute organic social media strategies focused on B2B lead generation.
• Generate at least 500 qualified leads monthly through platforms such as LinkedIn, TikTok, and other relevant channels.
• Identify, attract, and engage decision-makers (e.g., HR, hiring managers, business owners)
• Qualify incoming leads based on predefined criteria before assigning to the sales team.
• Work closely with sales to ensure lead quality, conversion alignment, and feedback loop.
• Create and publish HR-focused content (e.g., hiring insights, workforce trends, employer branding topics) in clear, professional English.
• Maintain a consistent content calendar and posting discipline.
• Track and report performance metrics (lead volume, conversion rates, engagement).
• Continuously test and optimize content formats, messaging angles, and channels.

Qualifications

• Proven experience in B2B marketing, lead generation, or social media growth.
• Strong understanding of organic content strategies (especially LinkedIn and short-form content platforms).
• Ability to write clear, structured, and professional English content (HR-related topics required).
• Strong execution discipline to be able to maintain daily/weekly output without drop-off.
• Data-driven mindset - comfortable tracking performance and iterating based on results.
• Ability to work in a fast-paced, KPI-driven environment.

Preferred Traits (Critical for Success)

• High ownership: takes full responsibility for hitting lead targets.
• Strong execution consistency.
• Independent thinking: able to test and refine strategies without constant direction.
• Resilient under pressure: maintains output even when performance fluctuates.
• Focuses on results.

Additional Information

• Statutory deductions (EPF, SOCSO, EIS & PCB).
• Smart casual dress code.
• Convenient location near MRT, Monorail & LRT.
• GRAB corporate benefits.
• Life insurance & panel clinic coverage.
• Optical/dental subsidy.
• Sports & education coverage.
• 12 - 22 days annual leave + 16 days medical leave.
• Monthly personal development training.
• Team building activities.
• Annual increment & bonus.