Growth Media Senior Consultant – SEO & Digital Media - Remote Eligible

Growth Media Consultant

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

We are seeking a highly motivated and data-driven senior consultant to join our in-house growth media team. As a Growth Media Consultant, you will be responsible for programmatic media, SEO, paid social and paid search advertising efforts. You will play a crucial role in shaping our digital marketing strategy across all channels.

Key Responsibilities:

SEO Content Optimization:

• Perform keyword research and identify content opportunities to improve organic visibility and search rankings.
• Optimize existing and new content (blogs, landing pages, product pages, etc.) for on-page SEO elements including meta tags, headers, internal linking, and keyword usage.
• Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows.
• Conduct content audits to identify underperforming content and recommend updates or consolidation strategies.
• Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics.
• Stay up to date with the latest trends in search such as AI overviews and LLMs.

Digital Media Strategy:

• Manage all elements of programmatic media campaigns including campaign creation, audience development, budget allocation, creative trafficking and measurement
• Identify opportunities for testing within advertising platforms
• Create compelling ad copy and identify opportunities for A/B copy testing
• Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
• Drive strong financial performance of budget management focusing in on growth opportunities new business sales and customer lifetime value
• Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
• Ensure campaign tracking/tagging is implemented to capture all necessary data points
• Ability to work within a group dynamic and provide support on QA efforts as needed

Supervisory Responsibilities:

This job does not have supervisory duties.

Preferred Qualifications:

Education and Experience:

• Bachelor's Degree or equivalent experience
• 5 or more years of related experience
• Experience working in high-volume accounts preferred

Functional Skills:

• Experience working in programmatic media platforms such as DV360
• Experience with content management platforms
• Experience with digital analytics tools such as Adobe Analytics, Google Analytics
• Experience with competitive insight tools such as Brightedge and SEMRush
• Strong understanding of on-page SEO and content strategy
• Budget Management – Forecasting, Financial Reporting & Analysis
• Team player with strong organizational and project management skills
• Ability to think strategically and execute at a tactical level equally well
• Ability to influence decision-making in a highly matrix environment
• Ability to be proactive in opportunities to drive performance
• Advanced communication skills including proficiency in developing and delivering presentations

Compensation offered for this role is $66,800.00 - 120,650.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee's ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.