Product Manager, Robotics & Navigation

Product Management

Under minimal supervision, oversees all aspects of product management, including product development, market launches, post-launch monitoring, sales release, and forecasting. Leads the development and execution of product strategies, marketing plans, and promotional programs for assigned product lines. Ensures that both new and existing products align with and achieve the Company's strategic goals and performance expectations. This position will be in the InformatiX/Valence team, responsible for information-based technology systems used as adjunctive technology in spine surgery.

Essential Duties and Responsibilities

• Product Marketing and Strategy
• Develop and execute comprehensive product marketing campaigns for assigned product lines, including setting objectives, defining short- and long-term strategies, conducting market research, tracking competitors, and creating actionable plans with ROI analysis.
• Analyze market trends, sales data, and user behavior, adjusting strategies to optimize performance and growth.
• Develop and present business cases for new product initiatives as needed.
• Product Lifecycle Management, oversee all marketing activities for assigned product lines, including project management, market launches, post-launch surveillance, and the creation of training materials and educational tools.
• Identify opportunities for product line extensions or modifications.
• Drive innovation by seeking new ideas and solutions for assigned product lines.
• Sales Support and Collateral Development: Prepare product presentations, surgical techniques, and marketing collateral, including brochures and web content, to support sales and corporate campaigns.
• Create high-quality sales collateral, streamline customer service processes, and optimize manufacturing operations to support product lines.
• Develop and monitor sales forecasts and collaborate with departments to ensure an optimal product mix throughout the product lifecycle.
• Market and Competitive Analysis, stay informed about market trends and the competitive landscape by analyzing scientific literature and monitoring competitors' product offerings.
• Collaborate with sales teams and stakeholders to gather insights and identify opportunities for competitive differentiation.
• Stakeholder Engagement and Collaboration, establish and maintain strong relationships with designing and consulting physicians, fostering collaboration and innovation.
• Work closely with sales teams to ensure effective product support for new launches, existing product segments, and training programs.
• Partner with cross-functional teams, including engineering, manufacturing, regulatory affairs, and medical education, to ensure alignment with strategic goals.
• Assist with the preparation and execution of surgeon and sales training courses, including didactic and cadaver labs.
• Creative and Promotional Development: Collaborate with communications and related departments to develop promotional materials, advertising, and value-added services that drive revenue growth.
• Field Support and Travel: Travel with field sales personnel to observe surgeries, meet stakeholders, and attend scientific meetings, ensuring comprehensive field support.