Analyst, Marketing - Communications

Analyst, Marketing - Communications

Location: DFW Headquarters Building 8 (DFW-SV08) Cities: Dallas - TX

Intro

This job is a member of the Global Marketing Team within the Integrated Marketing Strategy Division. Responsible for managing marketing communications strategy for external partners (AAdvantage partners and other 3rd party partnerships), which includes owned channel planning and collaboration with other marketing teams. Primary objectives include: enhancing American's brand perception, building awareness of partner products/services and increasing revenue.

What You'll Do

Works individually and with various teams to develop comprehensive marketing plans for various partner initiatives by acting as the primary point of contact in marketing. Evaluates the different marketing channels and the best way to execute across channels on a per campaign basis. Champions the brand's tone of voice in all marketing assets, including copy and creative - often requires copywriting work with the support of other teams. Builds Adobe dashboards to track marketing performance and develop insights from performance monitoring to deliver optimized future campaigns. Interacts and collaborates with other groups including Partnerships, AAdvantage Member Engagement, AAdvantage Cobrand, Digital Content, Sales, Legal, Corporate Communications - at all levels of the organization. Creates owned channels marketing assets and submit for production/deployment. Project manages campaigns from start to finish and develops ongoing reports to deliver results for leadership. Owns MediaNet planning and billing, including placement management, approvals, placement valuation, and payment tracking with 3rd party partners. Must be willing to travel for business when needed.

All You'll Need For Success

Minimum Qualifications - Education & Prior Job Experience:

• Bachelor's degree, preferably in business/marketing/advertising, or equivalent experience/training
• 2 years related work experience

Preferred Qualifications - Education & Prior Job Experience:

• Prior experience working cross functionally across many different business units and with all levels of stakeholders
• Prior experience with campaign management and working with AAdvantage partners and/or AAdvantage Cobrand

Skills, Licenses & Certifications:

• Creative, visual thinking skills with an ability to think "outside the box"
• Strong organization skills and attention to detail
• Ability to work on multiple tasks simultaneously under tight deadlines
• Excellent communication, presentation and problem-solving skills
• Ability to work independently and as part of a team
• Knowledge of the aviation industry and familiarity with American's Marketing organization
• Some analytical and budgeting experience, with a desire to expand skills in this area

What You'll Get

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that's why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free To Be Yourself At American