Responsibilities:
- HTML coding and development for email using responsive design and email coding best practices
- Produce clean, technically accurate files
- Navigation, building proficiency and execution for email within Content Builder for Salesforce Marketing Cloud and similar ESPs
- Partner with internal creative teams, or external agencies, to create email templates
- Understand company and LOB (line of business) strategy, and how it relates to creative development
- Act as a proactive subject matter expert on the team, LOB, and beyond to help influence decisions
- Manage numerous projects at one time in a fast-paced environment
- Complete work correctly and efficiently to meet appropriate deadlines
- Communicate well with business partners, team members, and tech partners
- Maintain and develop SFMC-specific code snippets as needed
Required Skills:
- Strong proficiency in HTML, CSS, Mac-based Dreamweaver and Figma.
- Experience with Movable Ink and Litmus Builder.
- Thorough understanding of the elements of good design, html production, and email specific code requirements.
- Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients.
- Solid email specific UI, UX, and interaction design skills.
- Accountability for the technical accuracy of their own work.
- Ability to complete tasks independently, and as part of a team.
- Understanding of various aspects of Salesforce Marketing cloud or similar ESPs in order to communicate effectively with teammates to execute messaging campaigns.
- Effective communication skills for both creative ideas/development and presentations. Ability to assess and recommend channel strategy to meet client needs.
- Ability to self-manage deadlines on numerous concurrent projects.
- Perform effectively in a demanding work environment.
- Ideal candidate will have 2-5 years of experience working in an email specific role.
Technical Skills:
- HTML
- CSS
- Responsive design
- Email UI/UX
- Figma
- Adobe creative suite
- Litmus or similar tool
- Taxi for email preferred
- Salesforce Marketing Cloud preferred