Field Marketing Coordinator

Field Marketing Specialist (Contractor)

Location: McLean, Virginia (Hybrid)

Employment Type: 9 Month Contract

Role Overview

As a Marketing Specialist, you will support the US Public Sector marketing team in executing field marketing events and demand generation campaigns. The objective is to collect and nurture leads to build pipeline, accelerate opportunities, provide thought leadership, and expand brand awareness. This position involves close collaboration with the public sector sales team, partner alliances team, channel partners, and other marketing teams to plan and execute compelling activities.

Key Responsibilities

• Research, plan, and execute US Public Sector event campaigns, including in-person and virtual events and third-party conferences.
• Assist in managing event campaigns from start to finish, including event ideation, brand alignment, promotion strategy, and logistics.
• Assist with the reporting and tracking of program pipeline and performance results tied to quarterly and annual targets.
• Manage campaign tracking within SFDC and other processes to meet operational targets and service-level agreements.
• Evaluate event campaigns' impact and return on investment to determine success and forecast for future investment.
• Collaborate with other marketing teams, including Product Marketing, Content, Alliances, ABM, and Integrated Marketing.

Required Qualifications

Experience: 1-3 years of B2G or B2B marketing experience, with proven success in developing and managing field marketing programs.

Skills: Ability to manage multiple priorities with effective project management, time management, and organizational skills. Strong verbal and written communication skills are necessary, along with the ability to engage internal teams. The role requires the ability to work independently for a minimum of 40 hours per week and a willingness to submit to a background investigation. The position requires the ability to travel domestically up to 40%.

Preferred Qualifications

• Public Sector experience is preferred.
• Experience with marketing tools such as Marketo, Salesforce, or Tableau, and proficiency with office productivity applications like Microsoft Office or Google Apps.

Compensation

The pay rate for this position is $54.00 per hour.

This employer is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.