Marketing Consultant - II

Marketing Consultant II

Hybrid schedule, 3 days in office is the expectation.

Support the Measurement & Insights team focused on 3P measurement to design and execute measurement to demonstrate the value of Ads media solutions. Manage sales and 3P vendor relationships and initiatives.

The Ads team is charged with building a new, outstanding ads organization to establish our client as the premiere platform for advertiser partners, and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core customer needs and develop both foundational and innovative solutions.

Job Responsibilities:

• Evaluate advertiser campaign goals to recommend the appropriate Ads 3P and/or 1P measurement solutions.
• Manage day-to-day study execution with 3P vendors (e.g., sales request, POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in field, managing 3P relationships, analysis, reporting and actionable insights, presentation).
• Maintain outcomes database to build out benchmarks and learnings from completed studies.
• Contribute to vertical and category best practices and create scalable solutions across key client types.
• Support/own relationships with sales counterparts and make measurement recommendations to best illustrate successful outcomes, expand Ads relationship, and optimize campaigns.
• Educate internal and external stakeholders on measurement offerings and opportunities through learning agendas and experimentation.
• Collaborate cross-functionally and communicate effectively across multiple business functions (planning, account management, ad ops, product, etc.).
• Active involvement in identifying measurement needs/gaps, vetting potential 3P partners, and conducting POCs for evaluation.
• Track and monitor studies against budget, ensuring costs are pacing with departmental budget.
• Develop and partner with PMM/Marketing to create case studies and contribute to creation of larger initiatives such as Playbooks, best practice guides, etc.
• Identify and maximize efficiencies in rates/pricing, process, and communication with 3P vendors as well as internal teams.

Education: Bachelors Degree (Required)

Work Experience: 4+ years advertising technology and digital marketing measurement experience

2+ years partnership, strategic development and/or partner management experience

2+ years experience in a customer-facing role

Knowledge, Skills and Abilities: Knowledge in efficiency or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing

Digital media measurement methodologies: Knowledge of attribution methodologies (MTA, MMM, test/control, etc.), A/B testing, demographic modeling, deterministic vs. probabilistic data layering

Direct experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, LoopMe

Proven analytical skills and data-driven mindset

Excellent project management and organizational skills and ability to work autonomously

Strong communication (verbal and written) and storytelling skills

Team player with the ability to build relationships and influence internal cross-functional stakeholders and external partners to achieve goals

Strategic self-starter comfortable designing research strategy and actively engage in hands-on execution

A passion for learning new skills and adopting new methodologies and tools

Ability to lead and handle changing priorities in a complex, fast-paced business environment

Experience communicating project findings to internal and external partners

Accuracy and attention to detail upheld while maintaining efficiencies

Dual TV/Video and digital experience is a plus. DOOH experience a plus. Programmatic ad buying experience a plus.

Solid understanding of the advertising landscape, across all kinds of media channels and methods of buying

Knowledge of quantitative and qualitative methodologies

Technology Requirements (I.E Programs, systems, etc): Familiarity with airtable, salesforce, tableau, data clean rooms would be nice but not required

What does a typical day look like? (daily tasks): Meetings with Sales/Planning to discuss client objectives/goals/KPIs to make recs about best measurement solutions, meetings with internal teams and vendors to monitor campaigns, creating slides for wrap reports, discussions with the team about POCs, 1P measurement solutions, training, etc.

Preferred background/prior work experience? Experience at ad tech companies or media companies where they managed research vendors and measurement studies

Priority soft skills: Professionalism when interacting with sales and marketers/agencies as well as our vendors. Ability to present.