Senior Manager Marketing Analytics

Senior Manager Marketing Analytics

We are seeking an insightful, data-driven, and collaborative Senior Manager of Digital Analytics to lead the strategy, implementation, and reporting of digital analytics across flagship hospitality and e-commerce websites. This role is responsible for developing and reporting on the digital analytics of the enterprise environment. The successful candidate will shape how data drives decisions around e-commerce performance, customer behavior, website optimization, and digital marketing strategies.

Key Responsibilities

• Lead the development, management, and presentation of digital analytics insights to drive business decisions across marketing and e-commerce.
• Oversee tagging structures, tracking plans, and measurement strategies to ensure accurate data collection across all sites and marketing channels.
• Develop automated and ad-hoc dashboards and reporting for leadership, operational teams, and key business partners.
• Lead project-based Google Analytics 4 (GA4) / GA 360 implementations, including adding new events and enhancing existing analytics.
• Manage data from multiple tracking systems, organizing and filtering redundant data to provide clear insights.
• Define key metrics, KPIs, and attribution models in partnership with internal and external stakeholders.
• Collaborate with IT, Business Intelligence, and marketing teams to support deeper analysis, new website implementations, and data clean-up efforts.
• Handle most tagging operations independently for final URLs in campaigns.

Required Qualifications

Experience:

• 7-10+ years of experience in a digital analytics role, with a strong preference for experience in e-commerce, hospitality, or multi-site environments.
• Proven ability to communicate with and present to senior leaders and executives.
• Strong technical analytics background with expertise in Google Analytics (GA4/360) and Google Tag Manager (GTM).
• Experience installing third-party tags using JavaScript and redoing tagging within an existing portal.
• Demonstrated experience in reporting and data interpretation, including managing data from multiple sources and lead generation websites (e.g., web forms, phone calls).

Technical Skills:

• Proficiency in leading project-based GA4 / GA 360 implementations, including setting up tagging and creating events.
• Expertise in Google Tag Manager for implementing and managing tags across different sites.
• Knowledge of paid media platforms (e.g., Google Ads), social analytics, and SEO performance tools.
• Experience with analytics attribution models and revenue attribution challenges common in hospitality and e-commerce.

Preferred Qualifications

• Experience with Looker Studio for building and working through reports.
• Familiarity with Google BigQuery or other Business Intelligence (BI) tools.
• Experience with A/B testing and personalization tools.

Compensation & Benefits

A comprehensive benefits package is available to eligible employees. This includes health benefits, paid time off, and a 401(k) plan. A competitive compensation package will be provided, commensurate with experience.

Work Environment

This position is based in Florida and offers a hybrid work model, with an expectation of being in the office 1-2 times per week. The organization is flexible on the on-site requirement for the right candidate. The role requires limited travel, approximately 15% of the time.

This employer is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.