Sr. Product Manager, Digital Client Experience & SEO - Remote Eligible

Product Manager

Our Multinational Beauty retail client is looking for a Product Manager to deliver the most innovative digital SEO experience in Beauty. In this role, you will partner with business, design, UX and development teams to define our SEO and App Store Optimization (ASO) strategy.

· Define overarching SEO & ASO strategy, identifying and prioritizing business desires and other opportunities to maintain our position as the market leader in online Beauty.

· Collaborate with key executive stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way.

· As a member of the Product Management organization, you will work closely with other Product Managers to leverage best practices in SEO & ASO across digital channels, work on projects that impact multiple channels as well as assess cross channel impacts.

This position has a high level of exposure throughout the digital organization. The candidate must demonstrate strong leadership and influence with the ability to communicate a clear product vision to both business and technical partners.

· Define and maintain overarching SEO & ASO product strategy, identifying and prioritizing business desires and other opportunities to maintain our position as the market leader in online Beauty

· Collaborate with key business and tech stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way

· Define metrics for success and measure progress. Partner with the business teams to drive the SEO & ASO roadmap.

· Help define SEO & ASO product and project strategy, identify implementation options and guide business partners on recommendations and prioritization.

· Drive requirements from concept through launch while partnering with both internal Engineering resources and external development partners and vendors.

· Manage the day to day activity of troubleshooting and prioritizing SEO related incidents and bugs.

· Maintain a healthy, groomed backlog of SEO related user stories.

· Assess technical questions and partner with Engineering and/or vendor(s) where needed to reach a resolution.

· Pro-actively monitor industry trends in digital experiences – specifically related to SEO & ASO - including new capabilities, technology, vendors and tools.

· Develop success metrics and ensure ability for on-going monitoring of post-launch results through analysis and reporting.

· Create, document and implement processes, templates and tools to delivery effectively and consistently across projects.

· Drive continual product improvements and inform the product roadmap with new ideas based on ongoing user research (qualitative & quantitative), market/competitive analysis, and SEO & ASO performance metrics.

· Work closely with our SEO partners, including BrightEdge, Optiversal, AddStructure (BazaarVoice), Botify, Yext, Ayima, Gummicube and others.

· Highly proficient in Search Engine Optimization with a proven track record of implementing digital features that drive organic traffic to consumer websites – experience in App Store Optimization a plus.

· Strong leadership, strategic thinking, and practical organizational planning skills.

· Demonstrates experience with agile sprint development cycle and release process.

· Excellent communication and negotiation skills and ability to partner both with business and technical teams.

· Innate, gut understanding of the client, and an ability to identify and articulate opportunities.

· Nimble and flexible with regards to changing priorities & business needs.

· Proven ability to meet critical deadlines while maintaining strong relationships with internal teams and vendor partners.

· Self-sufficient with ability to operate effectively without close supervision.

· Experience using JIRA and agile methodologies, with the ability to maintain flexibility with regards to changing priorities and needs.

· Data-driven decision making and experience conducting and interpreting qualitative and quantitative user research.

· Bachelor's Degree required

· 8-10 years experience in product management with a successful history of launching highly effective SEO features for large transactional websites.

· 5-7 years of consumer-based online experience

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.