Graphic Designer

Graphic Designer

Position Objective: This job holder will be responsible for translating and transferring of ideas/concepts/designs into promotional displays and marketing brochures for products and services. Develop distinctive logos for products and in-house brands, and create visual designs for marketing literature.

Key Responsibilities:

• Creative Solutions - Understand the creative and concept/territory business needs
• Apply advanced and diversified concepts to create the graphic representations on system with combination of different color pallets
• Create designs, concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts
• Innovate ideas/themes in graphical form for various requirements coming from the territory marketing team
• Determine size and arrangement of illustrative material and copy, and select style and size of type
• Develop graphics and layouts for promotion posters, logos, displays etc every year
• Review final layouts and suggest improvements as needed
• Create the window display designs for Concepts and Stand-alone stores in the territories for new stores and all stores every season
• Create graphic artworks such as promo posters, logos and the like for the Concept
• Designing proposals and artwork for marketing brochures, leaflets, coupons and flyers
• Prepare Art works for Signage's (outdoor/indoor)
• Coordinate with Concept Marketing Teams to pro-create graphic and artwork as required by the Concepts' branding guidelines

Miscellaneous - Research and keep abreast of the latest designs, market trends, developments in IT and needs of the customers

Coordinate and assist in the execution of large format printing including colour and profile management

Oversee the printing needs for the Territory and stand-alone stores (vinyl poster, backlit poster etc.)

Ensure that the visuals/posters are laminated, mounted and distributed properly for all the territories on schedule (if applicable)

Prepare Photoshop presentations as and when required under the direction of the Marketing Manager

Coordinate with the Visual Merchandisers in executing their requirements of seasonal changes and window themes

Maintain large format printers (if applicable)

Keep abreast of the latest trends, tools and technologies in Graphic Design