Lead Product Marketing Manager

Lead Product Marketing Manager

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.

Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (PMM) is a senior individual contributor responsible for driving the commercial strategy for a major product category. Bridging the gap between product innovation and market dominance, you will own the "why" for your portfolio. In this role, you will lead the creation of scalable GTM strategies and mentor junior team members. You will serve as a strategic partner to Product Management and Sales leadership, translating complex market dynamics into high-impact narratives that drive revenue.

You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller.

In this role, you will:

• Design, own, and execute the end-to-end GTM strategy for a high-priority product category, ensuring alignment with long-term company objectives.
• Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content.
• Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors.
• Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap.
• Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions.
• Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen.

About you:

• 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably within enterprise software, PaaS, or automation.
• Bachelor's degree in Marketing, Business, or a related field. MBA is strongly preferred.
• Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches.
• Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value.
• A self-starter attitude with an obsession for scalability and a refusal to be a "content factory," preferring to build strategic frameworks that enable the entire organization.

Basic Qualifications:

• Education & Experience: Bachelor's degree in Marketing, Business, or a related field, with 7-10+ years of experience in B2B product marketing, preferably within enterprise software or automation.
• Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters.

Preferred Qualifications:

• Strategic Leadership: MBA degree with demonstrated experience advising C-level executives and crafting narratives that simplify complex technology into business value.
• External Influence: Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts.