Product Marketing Associate (personalization/data Cloud)

Product Marketing Associate (Personalization/Data Cloud)

Appier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, multi-agent, data analysis, distributed systems, and marketing.

About This Role

As a Product Marketing Associate, you will play a crucial role in driving the success of Enterprise Solution's go-to-market strategy in different markets, including Japan, South Korea, Taiwan, Hong Kong, and Southeast Asia, and ensuring the continued growth and adoption of our cutting-edge AI-powered solutions. You'll be a key storyteller for Appier, bringing the value of data and personalization to life across all internal and external channels by owning the vertical go-to-market strategy, building competitor playbooks, delivering global training, and being a public figure for the company.

Responsibilities

• Develop and execute go-to-market strategies for Personalization and Data Cloud products by working closely with cross-functional teams such as product management, sales, and customer success.
• Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities.
• Develop and maintain a deep understanding of the company's products and services, as well as the target audience and buyer personas.
• Craft compelling value propositions and messaging that differentiate the company's products in the market and resonate with target audiences.
• Collaborate with sales teams to develop sales enablement materials, such as presentations, case studies, and product demos.
• Partner with the broader marketing team to execute marketing tactics that drive awareness and new client meetings.

Qualifications

[Required]

• Bachelor's degree in Marketing, Business, or a related field with 2-3 years of experience in (product) marketing or a related role.
• Excellent written and verbal communication skills in English, with the ability to craft compelling messaging and tell engaging stories.
• Experience in creating sales enablement materials, such as sales decks and case studies.
• Agile and adaptable mindset, with the ability to thrive in a fast-paced, dynamic environment.
• Proactive and self-driven with a strong attention to detail and the ability to manage multiple projects simultaneously.
• An appetite for collaboration, driven by the belief that your success is dependent on the success of others around you.
• Enjoyment talking to customers and personally going and testing and figuring out positioning that works.
• Taste for beautiful design, good copy, and attention to detail.

[Nice to have]

• Relevant experience in digital marketing roles.
• Proficiency in additional languages besides English.
• Experience in B2B marketing or enterprise software solutions.
• Strong project management skills and the ability to prioritize tasks effectively.
• A passion for continuous learning and professional development in the field of marketing.
• Ability to thrive in ambiguity and navigate through complex challenges.
• A collaborative and team-oriented mindset, with a willingness to support and contribute to the success of the team as a whole.