Creative Lead - Retail Engagement, Marketing & Merchandising

Creative Lead - Retail Engagement, Marketing & Merchandising

Imagine what you could do here! The people here at Apple don't just create products — they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail's customers and teams discover, be inspired by, learn about and go further with Apple's products and services, and does so in a manner that is true to our values. Are you an exceptional Creative Leader? Do you possess deep knowledge of digital content at scale and the craft skills required to be successful? We are looking for innovative experts to be at the forefront of shaping our Retail content on digital platforms in China, turning concepts & ideas into tangible realities and exploring new technologies to create remarkable experiences for our customers and teams. This role will report directly with the World Wide Creative team and lead a creative studio in China, partnering closely with the local cross-functional teams to create content across the region.

Description

You will lead a team to bring best in class content to life across touch-points in China and drive new ideas, curation, and execution of content at scale both with an internal studio and external partners. You are a multi skilled creative who can direct work as both hands on team member and a leader helping people achieve their best and looking across multiple projects in different stages of creation.

Responsibilities

• Lead a content studio that includes an internal team + Agency partners
• Stay connected to the business, the culture, and the nuances of Apple Retail
• Respond to strategic and editorial goals with creative solutions
• Develop ideas into prototypes, and deliver excellence in final work
• Absorb feedback, question assumptions, and articulate your point of view

Minimum Qualifications

• 10+ years experience creating campaigns & social content - directing & leading a team
• Portfolio demonstrating expertise in design, video, copy, type, and creativity
• Deep experience overseeing the making process from idea to execution
• Proven ability to develop original concepts, balancing strategy & high-level craft
• Deep understanding of creating and optimizing content for social media

Preferred Qualifications

• A super-user of Apple's entire ecosystem
• Proven ability to translate complexity into clear, compelling work that resonates with audiences
• Savvy with the technical nuances of your craft including AI workflows
• Relentless focus on the user, ensuring that all design decisions are guided by a deep understanding of their needs, desires, and aspirations
• Visionary mindset, with the ability to paint vivid and easily understood pictures
• You can conceive, develop, and execute big ideas with attention to detail
• Strong design aesthetic, reflected in your understanding of Apple's brand values and commitment to excellence

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.