Director Of Field Marketing, Apple Ads

Director of Field Marketing, Apple Ads

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, Apple Maps, and Apple TV. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

As a vital part of the Apple Ads Marketing team, this role will be responsible for defining and building the global enablement architecture and B2B content engine that empowers our sales teams to drive business outcomes. This leader will oversee a team of worldwide segment marketers and vertically based content marketers, bringing focus, strategy, and executional excellence to our global sales organization. You will partner directly with senior sales leads to guide strategic joint planning and ensure that our extended go-to-market teams have the insights, narratives, and tailored messaging needed to engage and inspire advertisers. This person will champion local strategies across AMR, EMEA, APAC, and GCR, driving momentum around global content programs while ensuring regional nuances are respected. Working closely with marketing and sales leaders, this person will play a pivotal role in supporting cross-regional demand through compelling storytelling and accelerating sales velocity.

Responsibilities

• Architect and execute the global sales enablement and content marketing strategy for Apple Ads, aligning team goals and output with business and revenue priorities.
• Build and oversee a world-class B2B content marketing engine.
• Drive the development of high-value insights and compelling narratives that help our clients make the most of what Apple Ads offers and engage executive-level advertisers.
• Oversee the strategy, quality, and timely delivery of scalable sales enablement materials.
• Cultivate, mentor, and lead a high-performing, geographically distributed team of segment and content marketers across multiple time zones.
• Act as a trusted strategic partner to global sales leaders.
• Guide strategic joint planning, prioritize unique and shared business opportunities across regions, and ensure content and enablement initiatives directly support revenue targets.
• Build scalable processes for content creation, distribution, and sharing.
• Champion a model that scales global product narratives while empowering regional teams.
• Define the KPIs for enablement and content success.
• Evaluate and report on the business impact of content engagement, feature adoption, and their direct influence on sales velocity and win rates.

Minimum Qualifications

• 15+ years of experience working with senior sales executives and teams to develop and activate revenue-driving marketing, content strategies, and sales enablement initiatives.
• Proven success managing and scaling teams of B2B content marketers to deliver high-quality output across a geographically distributed organization.
• Deep understanding of the adtech landscape, performance marketing, and standard B2B business metrics.
• Strong grasp of market dynamics, as well as cultural and business nuances across global regions (AMR, EMEA, APAC, and GCR).
• Extraordinary written and verbal communication — with the ability to contextualize complex insights into compelling, actionable sales narratives and premium marketing content.
• Strong attention to detail and a commitment to executional excellence.
• Domestic and international travel is required.

Preferred Qualifications

• Adept at navigating through ambiguity to move initiatives forward.
• Skilled at discussing and debating ideas in a collaborative way, leading through influence, driving focus, and maintaining positive cross-functional relationships as challenges arise.
• Direct experience leading enablement, commercial marketing, or B2B content marketing for advertising platforms, AdTech, agencies, or performance media companies.
• Strong editorial mindset with a keen eye for design, storytelling, and producing premium marketing content at scale.
• Self-starter who consistently delivers excellent work — balancing strategic executive oversight with a deep understanding of the tactical execution required by their teams.
• Highly skilled at managing multiple complex global projects, content calendars, priorities, and overlapping deadlines effectively and with ease.
• Appreciates Apple culture and values, and is energized by the challenges of proving that highly effective advertising and sales strategies can be achieved without compromising user trust.
• Possesses an unquestionable personal code of ethics and integrity.
• BA/BS or above in Marketing, Journalism, Business, Communications, or related field

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $263,100 and $420,400, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. Apple accepts applications to this posting on an ongoing basis.