Marketing Program Manager - Apple Wallet, Payments, And Commerce

Marketing Program Manager - Apple Wallet, Payments, and Commerce

At Apple, we don't just build great products — we create a kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. The Apple Wallet, Payments, and Commerce team is growing, adding new features to our products, and connecting with Apple users and shoppers around the world. We're looking for a Marketing Program Manager to lead the launch and ongoing management of new commerce experiences. You will drive cross-functional alignment across work-streams, as appropriate: consumer & partnership marketing, retail, digital, and channel partners to bring these experiences to market and sustain them at scale.

You will serve as the program management lead for the launch and lifecycle of new gifting and redemption experiences within the Apple Wallet, Payments, and Commerce ecosystem. This role sits at the intersection of strategy and execution — translating complex, multi-workstream initiatives into coordinated plans that deliver results across Retail, B2B, Digital, and Channel. You will own end-to-end program management across consumer marketing, education, retailer alignment, and owned digital experiences, while supporting the continued global growth of Apple Gift Card, and App Store Card.

Responsibilities

• Lead end-to-end launch planning and execution for new gifting and redemption experiences, coordinating across consumer marketing, product marketing, PR, retail, and channel partners.
• Drive integrated marketing execution across email, on-device, owned digital, and in-store channels, ensuring consistency and alignment across all touchpoints.
• Partner with Business Development and third-party retailers to align on digital placements and drive consistent execution across channel partners.
• Support ongoing global management of Apple Gift Card and App Store Card across Retail, B2B, Digital, and Channel, ensuring continuity alongside new product expansion.
• Manage agency and vendor relationships, tracking deliverables, timelines, and budgets, while partnering with multi-market teams to integrate local efforts into global strategies.

Minimum Qualifications

• 10+ years of experience managing integrated advertising programs within a marketing function.
• 8+ years of experience delivering global, complex communication projects autonomously and successfully.
• 5+ years of experience managing and tracking budgets, vendor payments, and deadlines with minimal supervision.
• Demonstrated success working cross-functionally with internal and external partners, cultivating interpersonal relationships.
• Strong organization skills and behaviors to manage global, complex projects with precision.
• Strong attention to detail in creative execution, copywriting, campaign development, and specs management.
• B.A. or B.S. degree

Preferred Qualifications

• Experience in commerce, payments, gifting, or loyalty marketing, with a strong understanding of the consumer purchase journey.
• Proven track record managing product or feature launches at scale within a consumer technology or services environment.
• Experience working across retail and channel partner marketing, including co-marketing programs and third-party digital placements.
• Ability to distill complex, multi-stakeholder programs into clear executive communications and presentations.
• Comfortable operating in ambiguous, fast-moving environments with the ability to prioritize and adapt without losing momentum.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.