Partnerships Marketing Lead

Partnerships Marketing Lead

As part of the Apple TV promotions & partnerships team, this role will lead the creation and execution of promotional programs and branded products with external partners, and will be responsible for driving strategic campaigns that expand brand reach, enhance consumer engagement, and support business growth.

Develop promotional product strategies and creative concepts tailored to shows and films. Create comprehensive plans with clear objectives, timelines and milestones. Collaborate closely with internal Apple TV teams, licensors, brand partners, and external agencies to ensure alignment and effective execution. Ideate and present creative concepts to potential partners while ensuring excellence from conception to launch. Collaborate with Apple TV creative teams to maintain consistency across series and film campaign integrations. Engage with series/film creative teams to align on concepts and promotional strategies. Lead the creation of high-quality presentation materials and pitch decks for internal and external stakeholders.

Minimum Qualifications

• 12+ years of experience in licensed merchandising for entertainment properties, including work at studios, licensing agencies, or within relevant consumer brands.
• Extensive expertise in licensing entertainment IP and managing the full lifecycle of consumer product initiatives—from strategy to execution.
• Proven ability to present to and collaborate with senior-level executives, both internally and externally.
• Strong experience in developing pitch materials, including strategic planning, creative concepts and deck building.

Preferred Qualifications

• BA/BS in Marketing, Advertising, or Business
• Experience reviewing early production content
• Skilled in presentation deck design and creative development
• Collaborative, outgoing, and thrives in dynamic team environments

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $173,500 and $260,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. Apple accepts applications to this posting on an ongoing basis.