Product Marketing, Attribution, Apple Ads

Product Marketing, Attribution, Apple Ads

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. Would you like to shape the future of what advertising can be? We're looking for an expert product marketer who will inform, shape, and help deliver what an advertising platform for Apple can be. Reporting to the Global Head of Product Marketing, this person will drive the go-to-market strategy for our growing advertising business. A deep understanding of performance marketing and the advertising landscape is ideal. Direct experience working for or with advertising platforms, agencies, or performance media companies is beneficial. If this sounds like you, we'd love to hear from you!

Description

We are looking for an experienced Product Marketing Manager to lead the development and execution of strategies to help our clients effectively attribute their campaigns on our advertising platform. This role will focus on enabling advertisers to accurately measure the effectiveness of their campaigns, providing actionable insights, and ensuring that our platform offers ground breaking attribution solutions. The Product Marketing Manager will work closely with cross-functional teams to communicate value propositions, drive product adoption, and shape the product roadmap based on market demands and customer feedback.

Minimum Qualifications

• BA/BS or above in Communications, Marketing, Advertising, Business, Engineering or related field
• 10+ years experience developing B2B marketing strategies with a focus on measurement, reporting and attribution

Preferred Qualifications

• Extraordinary written and verbal communication — with ability to make the complex simple
• Relentless attention to detail, thoughtfulness, and curiosity are required
• Some travel required
• Strong background in advertising technology
• Familiarity with key performance metrics in digital advertising (e.g., ROI, ROAS, CPA, LTV) and how to optimize them to achieve marketing objectives
• Skilled at building relationships and leading through influence, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team
• Excel at navigating through ambiguity to move initiatives forward — from strategy and concept to delivery
• Appreciates Apple culture and values, and is energized by the challenges of redefining and demonstrating the benefits of user-centric advertising products
• Self-starter who can work independently and is able to demonstrate creative and critical thinking
• Ability to adapt quickly to changing priorities and needs, and comfort with ambiguity
• Extraordinary attention to detail
• Exposure to or experience within the marketing measurement partner landscape

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.