Growth Marketing Manager

Growth Marketing Manager

Appodeal is a dynamic US-based product company with a truly global presence. We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world. Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

At Appodeal, we're more than just a company—we're a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals. Here's what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

Role Overview

We are seeking a Growth Marketing Manager to build and execute scalable marketing programs that drive high-quality leads (MQLs) and accelerate pipeline growth. You will design and manage multi-channel campaigns, partner closely with sales, and continually optimise performance through data-driven insights. This is a high-impact role in a fast-moving ad-tech environment where creativity and analytical rigor are equally important.

Key Responsibilities

Strategy & Planning

• Develop and own the demand generation strategy to support BidMachine's revenue targets across priority regions and products.
• Define the MQL and pipeline goals in partnership with the sales team.
• Build a repeatable lead-gen engine that integrates CRM, enrichment, and outbound workflows to deliver predictable pipeline growth.

Campaign Execution

• Plan and execute campaigns across paid media, email, and outbound channels
• Manage our marketing automation platform HubSpot to nurture, score, and segment leads effectively.
• Set up and optimise lead enrichment workflows using 3rd-party tools (e.g., Clay, Clearbit, Apollo) to ensure clean, actionable data.
• Implement outbound and ABM tactics leveraging tools like Lemlist, LinkedIn Sales Navigator, and other prospecting platforms to expand reach and increase engagement.
• Partner with content and product marketing teams to deliver compelling campaign assets (case studies, landing pages, messaging sequences, etc).

Measurement & Optimisation

• Track and report on lead generation metrics (MQLs, SQLs, cost per lead, conversion rates, pipeline contribution).
• Use A/B testing, enrichment insights, and data analysis to continually optimise campaigns for both quality and efficiency.
• Maintain dashboards in HubSpot and analytics tools to provide visibility to sales and leadership.

Cross-Functional Collaboration

• Work closely with Product Marketing and Sales Operations teams to align messaging and ensure smooth handoff of leads.
• Provide regular insights on market trends, campaign performance, ICP targeting, and customer behaviour to influence future strategy.

Market Presence & Events

• Coordinate industry events, webinars, and sponsorships to raise brand awareness and capture high-value leads.
• Develop partnerships with key industry associations and media outlets to expand reach.

What We're Looking For

• 3–5 years of experience in B2B demand generation, preferably in ad tech, martech, or SaaS.
• Proven track record of planning and delivering campaigns that drive measurable pipeline growth.
• Hands-on experience with HubSpot CRM and marketing automation, including workflows, scoring, segmentation, and reporting.
• Experience using enrichment tools (Clay, Clearbit, Apollo, ZoomInfo) to build and maintain high-quality prospect databases.
• Familiarity with outbound and outreach tools (Lemlist, LinkedIn Sales Navigator, SalesLoft/Outreach.io) for scaling personalised campaigns. Analytical mindset with the ability to turn data into actionable insights and optimisations.
• Excellent project management skills; able to balance multiple campaigns and deadlines.
• Strong written and verbal communication; comfortable collaborating with sales and executive stakeholders.
• Bonus: Knowledge of ABM strategy, paid media platforms (Google Ads, LinkedIn Ads), and intent-data providers.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!