Director, Marketing Analytics And Insights

Director, Marketing Analytics And Insights

The Director of Marketing Analytics & Insights leads a team that is responsible for independently defining problems, collecting data, applying appropriate quantitative methods and drawing valid conclusions in support of the Marketing objectives for Vestis Uniforms and Workplace Supplies. The Director of Marketing Analytics & Insights will work with other members of the Marketing organization to help identify the key questions needing to be answered through thorough data analysis to build data-backed recommendations to advance the company forward. This includes collecting and mining large data sets, establishing methodologies for the analyses associated with the data, and reporting findings in a structured / logical way that can be used to present and communicate to Senior Leadership.

Essential Duties And Responsibilities

• Establish processes to monitor and report industry trends within the industrial laundry and linen supply market and within various segments (geography, product segments, customer industry segments)
• Coordinate the collection, organization, analysis, and dissemination of competitive intel from publicly available sources, 3^rd party research partners, and Vestis teammates out in the field
• Unify various Voice of the Customer initiatives into a cohesive Customer Satisfaction Management & NPS program that leverages industry leading solutions and reporting methods
• Lead market research initiatives to understand needs & preferences of each customer segment (personas, geography, product segments, customer industry segment, etc.), brand value / equity, and loyalty key drivers
• Spearhead the definition of KPI's to monitor the performance of marketing efforts, marketing campaigns and the development of recurring reports fed by data from multiple sources
• Manage the set-up of Marketing campaigns within custom ordering system to enable tracking of campaign performance
• Deliver data requests from the business by extracting and transforming data from various sources via custom queries and reports
• Maintain and enhance Power BI semantic models to enable self-service reporting
• Manage the design and delivery of automated dashboards to support performance monitoring
• Manage the design and delivery of AI / Machine Learning models via Python to drive predictive / prescriptive actionable insights to drive sales growth via marketing tactics and to improve customer retention
• Manage a team of analytics-minded independent contributors
• Draw conclusions from analyses and summarize findings with supporting summary data in presentation format for Executive communication
• Strong interpersonal skills to work cross-functionally throughout the organization

Job Specifications

• Bachelor's degree in business, economics, statistics, mathematics, business analytics, physics. marketing or similar analytical area and minimum 8 years of relevant experience. Masters in Data Science & Analytics and/or MBA preferred
• Strong statistical background and proven analytical skills required
• Working knowledge of forecasting techniques, pricing and methodologies required
• Experience in data mining
• Proficient in MS Excel, SQL, and Python
• Analytical mind and business acumen
• Problem-solving aptitude with ability to deal with ambiguity
• Strong communication and presentation skills with proficiency with MS PowerPoint
• Ability to work effectively as a team player in a fast-paced environment
• Strong intellectual curiosity; must be able to think critically and strategically. Must be able to think about a problem, hypothesize solutions and dig into the data to figure things out.