Reigning Champ - Senior Manager/manager, Digital Marketing

Reigning Champ Digital Marketing

Founded in 2007, Reigning Champ is Canada's athletic brand that focuses on year-round staples made with original fabrics. Emphasizing rugged construction and unrivalled comfort, the brand's process is guided by its principles: Respect the details. Master simplicity.

The Opportunity

Aritzia is growing and Reigning Champ is growing with it. As a member of the Digital Department, you will lead and execute our digital marketing strategy, driving performance across key channels & platforms.

The Role

As the Senior Manager/Manager, Digital Marketing, you will:

• Own the strategy and execution of key digital channels, namely, CRM (Email, SMS, Push), Paid Social, Paid Search & Programmatic, as well as testing emerging channels across social, DOOH & Display.
• Develop a robust media-mix modeling strategy, ensuring spend is distributed across key channels, looking to diversify the Reigning Champ channel mix to deliver efficient customer acquisition, retention, whilst balancing long-term brand growth, with direct response revenue goals.
• Develop and implement a comprehensive digital marketing strategy with seasonal CPA targets for each market and platform.
• Build a test/learn culture, to ensure we are driving incremental growth with each new initiative.
• Monitor and measure platform performance on a weekly, monthly, and quarterly basis to ensure alignment with business goals and strategy.
• Oversee full management of all media spend, ensuring budget targets are met across platforms and markets.
• Oversee coordination, delivery, and deployment of the marketing campaign calendar to support brand, merchandising and marketing objectives.
• Increase customer retention metrics through effective use of customer analytics, personalization and segmentation.
• Develop and manage a full-funnel CRM/Loyalty strategy, utilizing RFM insights to drive decision-making.
• Collaborate with the Brand team to ensure all campaigns are on-brand, adhere to platform best practices, and align with campaign objectives and targeting.
• Establish and maintain a robust testing framework to optimize campaign structures and uncover winning combinations.
• Lead and mentor our growing in-house digital team, focusing on their development and enhancing their technical platform knowledge.

The Qualifications

The Senior Manager/Manager, Digital Marketing, has:

• Proven skills, education, and/or applicable certifications
• A commitment to learn and apply Aritzia's Values and Business and People Leadership principles
• The ability to collaborate fluently with cross-functional partners
• A commitment to quality and investing in results that add value to the business
• A sense of urgency executing job responsibilities, prioritizing urgent and important work
• An understanding and a passion for the industry in which we operate

The Compensation

The typical hiring range for this position is $100,000 - $150,000 CAD per year. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.

We are always looking for top talent - if your qualifications differ from those listed above, the scope of work and final agreed upon wage may be adjusted to reflect your individual qualifications.

Aritzia's Everyday Luxury compensation package goes beyond the base salary with endless growth and recognition opportunities through our pay-for-performance philosophy. Along with comprehensive benefits, aspirational workspaces and elevated employee perks and experiences - we provide it all.

The Perks

Some of the industry-leading benefits you will receive working at Aritzia:

• Product Discount – Maybe you've heard of our famous product discount? Or our exclusive private shopping events? You have now.
• A-OK Commissary & Café – Everyday Luxury dining, exclusive to Aritzia. Our in-house bistro and café is a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
• The SET – Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes, and optional personal training. Open 7 days a week, works out well.
• Aritzia Virtual Wellness – Because your health, happiness, and safety matter – 24/7 resources to support you in your wellbeing goals, be it physical, mental, social, or financial.
• Aspirational Workplace – Our offices are specially designed to be spaces of creativity, productivity, and inspiration. They're also dog friendly. Woof.
• Amenities – Additional amenities include a private parent's room, shower facilities with elevated complementary conveniences, bike rooms, and more.
• The Extras – We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, self-care promos and on-site medical care.

Aritzia is an Equal Employment Opportunity employer. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team.