Technical Marketing Manager (tektronix)

Technical Marketing Manager – Americas (Energy Resilience: Power & Energy Solutions)

The Technical Marketing Manager – Americas (Energy Resilience) defines and drives the marketing strategy for Tektronix's portfolio of power electronics, high power & data center test solutions, and energy / renewable energy applications. This role leads the development of segment strategy, messaging, go-to-market planning, and demand generation activities tied to the emerging Energy Resilience megatrend – including grid modernization, energy storage systems, EV charging infrastructure, renewable generation validation, and critical power systems for data centers and telecom.

This person will work closely with the Power & Energy Business Development team, Sales, Product Marketing, Engineering, and Field teams to ensure technology value is clearly articulated in a way that accelerates pipeline and revenue growth in the Americas region.

U.S. Base Salary Range: $120,000 – $140,000 per year (target)

Key Responsibilities

Segment Strategy & Market Leadership

Define the Energy Resilience megatrend strategy for the Americas region – including power electronics, high power systems, utility and grid applications, energy storage, data centers, and renewable energy test solutions.

Understand key market drivers (grid modernization, decarbonization, storage integration, power conversion technologies) and translate them into actionable marketing plans.

Messaging & Technical Positioning

Create and maintain clear, differentiated messaging frameworks that communicate segment value to technical and business buyers (e.g., power systems engineers, energy storage integrators, data center architects).

Partner with product and engineering to ensure technical accuracy and competitive differentiation across all materials.

Go-to-Market Planning & Execution

Lead regional go-to-market planning with demand generation, field marketing, and channel teams aligned to segment priorities and business goals.

Collaborate with global teams to localize campaigns for the Americas audience segments.

Demand Generation & Segment Campaigns

Plan and execute targeted, multi-channel campaigns (email, digital ads, content syndication, webinars, ABM programs) focused on critical energy resilience use cases.

Optimize campaign performance using metrics such as engagement, pipeline influence, and conversion.

Field & Sales Enablement

Develop field-ready sales tools, technical content, solution briefs, playbooks, and competitive intelligence resources.

Train sales and business development teams on segment messaging, value propositions, and differentiation.

Partner & Ecosystem Marketing

Collaborate with channel partners, key accounts, and system integrators to co-market energy resilience solutions.

Support partner marketing activities with tailored collateral and joint campaign planning.

Market Intelligence & Analytics

Monitor competitive landscape, industry trends, and customer insights to inform strategy adjustments.

Report on KPIs that measure campaign effectiveness, segment pipeline contribution, and content ROI.

Qualifications

Required

Bachelor's degree in Engineering, Marketing, Business, or a related field.

5-8+ years of experience in technical marketing, product marketing, or strategic marketing roles in power electronics, energy systems, renewable energy, or related technology markets.

Proven ability to develop and execute marketing strategy for complex technical solutions.

Strong communication skills with the ability to convey technical value in business terms.

Experience with CRM and marketing automation systems (e.g., Salesforce, Marketo, HubSpot, Microsoft Dynamics).

Preferred

Experience marketing to energy / power systems buyers, grid & utility sectors, data center operators, energy storage and EV charger ecosystem.

Knowledge of renewable energy technologies (solar, wind, battery systems), power converters, inverters, UPS systems, and high-power test applications.

Demonstrated success with multi-channel demand generation, segment campaigns, and ABM.

Analytical skillset with ability to measure and optimize marketing performance.

Success Metrics & KPIs

Pipeline Influence: Contribution to qualified opportunity creation and full-funnel pipeline tied to segment campaigns.

Engagement Metrics: Lead quality, click-through rates, webinar attendance, content downloads.

Sales Enablement Adoption: Usage of segment assets by sales / field teams and measurable uplift in deal velocity.

Market Reach: Growth in awareness within defined energy resilience audiences (e.g., utilities, EPCs, integrators, data center engineering communities).

Campaign ROI: Conversion rates, cost per lead, and contribution to revenue attainment.

Core Competencies

Strategic and analytical mindset

Technical credibility in power / energy technologies

Cross-functional collaboration and influence

Customer and partner-centric planning

Results-oriented execution and measurement

Business Impact

This role is essential to Tektronix's success in:

Accelerating adoption of energy resilience test & measurement solutions in emerging markets.

Driving compelling technical messaging that differentiates Tektronix in power, energy storage, and data center sectors.

Enabling sales teams with targeted, technically accurate positioning for mission-critical applications.

Cultivating thought leadership and segment awareness among engineers, integrators, and decision-makers.

Ralliant Corporation Overview

Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life – faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.

About Tektronix

Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what's possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex,