Workfront Business Product Lead, Director

Workfront Business Product Lead

We are transforming how content is created, reviewed, and delivered – fast, compliant and at scale. Our End-to-End Content Strategy connects AI, automation, data and smart workflows to deliver high-quality content globally.

At the center of this transformation is a connected product ecosystem, powered by AI-enabled solutions, and data-driven insights, combined with streamlined processes that enhance productivity and maximize marketing ROI. Our commitment is clear: to deliver a streamlined, compliant, user-centric AI-enabled content experience that supports our business globally.

If you are passionate about innovation, collaboration and building products that sit at the intersection of strategy, user experience and technology, join us. Be part of a team that's setting the North Star for content excellence, leveraging AI and automation to unlock new possibilities and deliver meaningful impact globally.

The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront, developing and delivering product offerings that support end-to-end workflows for colleagues and agency partners.

This role serves as the voice of the customer, shaping product strategy and prioritization to improve operational execution, user experience, and measurable outcomes.

This role is responsible for translating business priorities into scalable product capabilities, guiding the evolution from foundational enablement to intelligent automation.

This role is accountable for execution excellence-from early concept and prototyping through enterprise-wide adoption-driving measurable outcomes in user productivity, quality, compliance confidence, and speed to market.

This is an exciting position that has an opportunity to partner with AI teams for further integration.

Product Strategy and Value Delivery

Shape and refine Workfront product strategy and vision that delivers value to customers, aligned to marketing organization priorities.

Develop and deliver innovative product offerings supporting end-to-end workflows for internal teams and agency partners

Lead work management improvements that strengthen Workfront as a central hub for operational execution-connecting teams and streamlining workflows

Build and curate a prioritized backlog to address fundamental gaps impacting Workfront user experience and operational efficiency

Establish and maintain product governance, including prioritization frameworks, decision rights, and cross-functional alignment mechanisms

Ensure transparency into backlogs and product performance through data-driven metrics (e.g., adoption, efficiency, reuse, impact) to inform ongoing optimization

Manage Stakeholder buy-in, business requirement alignment and coordination of digital delivery to market release plans

Cross-functional Collaboration and Stakeholder management

Collaborate with business, engagement, and operations leaders to incorporate user feedback, adoption signals, and market readiness into product decisions

Collaborate with internal digital teams, UX experts, and stakeholders to implement a roadmap that streamlines processes while capturing critical metadata for optimization

Partner with peer platform owners to ensure seamless integration across the broader marketing and technology ecosystem

Change Management, Enablement and Continuous improvement

Enable product rollout and scaling efforts, ensuring organizational readiness across processes, systems, and support teams

Partner with Content at Scale and change management teams to deliver cohesive onboarding, communications, and adoption experiences

Lead continuous improvement cycles that incorporate user feedback, performance data, and evolving business needs into future releases and roadmap planning

Clearly articulate value propositions that map back to business needs

Basic Qualifications

8+ years in product management/platform delivery

Bachelor's degree required

Experience with regulated workflows in pharma/life sciences strongly preferred

Experience stabilizing/optimizing Workfront environments user experience improvement efforts

Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies)

Experience influencing and managing cross-functional stakeholders with conflicting viewpoints to drive consensus and progress

Proficient in mapping user journeys to uncover challenges and opportunities for experience optimization

Skilled at translating insights into innovative solutions and well-defined user stories for development teams

Knowledge of marketing operations is considered a strong asset

Exceptional analytical skills to interpret usage data and derive actionable insights

Strong communication skills, able to engage senior stakeholders and align diverse technical and business teams BA/BS in business, engineering, computer science, or other related fields

Passion for user-centric design and AI innovation, with a collaborative mindset and resilience in fast-paced, matrixed environments

Excellent communication and influence skills, comfortable engaging executive stakeholders and global teams

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Preferred Qualifications

Experience with regulated workflows in pharma/life sciences strongly preferred

Master's degree in business, Computer Science, Marketing, or a related field; MBA or advanced certification in Product Management/AI preferred

Other Job Details

Last Day to Apply: April 20, 2026

Work Location Assignment: Hybrid, 2-3 days onsite/week, US Commercial Pfizer site required (per Pfizer's Log in for Your Day Policy)