Marketing Specialist

Marketing Specialist

AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA. Part of the product launch marketing team, the Marketing Specialist manages the development of all marketing collateral and merchandising items to support the launch and promotions of new product flooring assortments. This includes the production of printed materials, including point-of-sale (POS) displays, and ensuring they align with brand guidelines and marketing objectives. This role involves overseeing the entire print process, from design to delivery, coordinating with various teams, and managing relationships with vendors.

Job Duties:

• Manage the logistics of product launches, including coordinating timelines, budget, resources, and communication with various stakeholders
• Develop all print marketing collateral for the product launch, from brochures to point of sales displays, including labels, headers, and point of sales merchandising displays
• Work closely with product management, sales, engineering, design and merchandising teams to ensure alignment and smooth product launch
• Develop a strong understanding of product offerings
• Update collections on all our digital platforms with all relevant images and technical information
• Develop marketing materials to support the product launch promotion by our sales distribution network (digital marketing assets to print collateral to education content)
• Coordinate webinar to our sales distribution network
• Coordinate content creation from photoshoot to product installation renderings
• Fulfill daily administrative tasks to ensure the functionality and coordination of the department's activities
• Manage and maintain marketing materials, ensuring they are up-to-date, accurate, and aligned with brand guidelines
• Support marketing managers in managing projects and workload
• Update spreadsheets, databases and inventories with statistical, financial and non-financial information

Job Qualifications:

• Bachelor's degree in marketing, communications, graphics or related field or equivalent work experience
• 2-3 years of experience in similar role. Agency experience is a plus.

Knowledge, Skills and Abilities:

• Demonstrated written and verbal communications skills, with the ability to present solutions and recommendations clearly and concisely
• Demonstrated ability to work with key stakeholders to develop product positioning and support established branding in all marketing initiatives
• Excellent time management, communications, decision making, presentation, human relations and organization skills
• Persuasive copy writer with ability to compose headlines and clear and concise product benefits for use in marketing print collateral in-store and online
• Excellent organizational and teamwork skills
• Strong attention to detail and a results driven attitude
• Proficiency computer skills including Microsoft Office
• Multitasker, ability to prioritize and manage multiple projects and tasks
• Ability to follow established policies and procedures

Physical Demands:

• Sit for prolonged periods
• Repetitive motion of hands/wrists/fingers
• Concentrate and repeat the same physical activities over and over
• Move between different physical locations within buildings
• Push, pull, carry and lift in the normal course of work
• Lift, move and carry product samples for review, customer setup or staging purposes

Mental Demands:

• Think analytically and be exact or highly accurate
• Make decisions such as to identify complex problems
• Develop options and implement solutions
• Maintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standards
• Pay attention to and remember details
• Communicate effectively including active listening to understand points being made

Work Environment:

• The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job.
• Requires working indoors in environmentally controlled conditions with standard level of noise common to an office environment including office equipment and co-workers speaking to each other and on phones.
• Employees are required to wear personal protective equipment when entering the floor of manufacturing facilities based on the specific requirements of each location.

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service.