Integrated Email Marketing Manager

Integrated Email Marketing Manager

As a part of the global team, an Email and Marketing Strategist is responsible for developing, implementing, and optimizing email specific marketing campaigns to drive engagement, conversions, and brand loyalty. This role involves strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices.

This strategic role combines integrated marketing strategy, email campaign strategy, and stakeholder collaboration to deliver cohesive, audience-focused brand experiences across global markets.

You will be part of high-performing marketing team, breaking down silos between marketing disciplines, and guide the adoption of emerging technologies to fuel growth and maximize ROI. If you are passionate about creating unified email specific marketing experiences that align with business objectives, this is the role for you.

Email Campaign Strategy

• Develop and execute email marketing strategies aligned with business goals.
• Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns.

Content Creation and Design

• Work with designers and copywriters to create compelling email content.
• Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines.

Audience Segmentation

• Analyze customer data to segment audiences for personalized messaging.
• Use CRM tools to manage and refine email lists.

Performance Analysis

• Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions).
• Generate reports and provide actionable insights to improve campaign effectiveness.

A/B Testing

• Conduct A/B tests to optimize subject lines, content, and design.
• Implement findings to enhance future campaigns.

Compliance and Best Practices

• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Stay updated on industry trends and best practices.

Automation and Tools

• Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows.
• Implement triggered campaigns based on user behavior.

Collaboration

• Partner with the analytics team to understand customer behavior and refine strategies.
• Work closely with sales teams to align email campaigns with broader business objectives.

What We Are Looking For:

• Bachelor's degree in marketing, Communications, or a related field.
• Proven experience in email marketing strategy and execution.
• Proficiency in email marketing platforms and CRM tools.
• Strong analytical skills and ability to interpret data.
• Excellent written and verbal communication skills.
• Knowledge of HTML/CSS for email design is a plus.

Desired Skills:

• Experience with B2B email marketing (if relevant to Arrow Electronics' business model).
• Familiarity with technology or electronics industry trends.
• Ability to manage multiple projects and deadlines.

Work Arrangement:

Hybrid: 3 days in office/2 days work from home

What's In It For You :

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• And more!

Hiring Range: $89,900 - $110,000

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location: US-GA-Alpharetta, Georgia (Sanct)

Time Type: Full time

Job Category: Marketing and Communications

EEO Statement: Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status.