B2B Marketing Manager - Paris

B2B Marketing Manager - Paris

Artefact is a global leader in data and AI consulting, helping clients transform their business through data-driven strategies. Our French subsidiary, the largest in the Group, plays a key role in setting the pace for innovation and execution across the company.

Your Mission

We are looking for an experienced and results-driven B2B Growth Marketing Manager to lead marketing initiatives in France. You will be responsible for planning and executing the local marketing strategy aligned with our global 3A framework: Awareness, Attraction, and Acquisition. You'll directly report to the Group CMO and work closely with cross-functional teams across sales, consulting, and global marketing functions. You will also manage one junior marketing specialist and trainees/apprentices.

This is a high-impact role requiring strong leadership, multi-channel marketing expertise, and hands-on operational capabilities. You will have to shape France's marketing performance and a clear mandate to generate revenue growth.

Key Responsibilities

1. Acquisition (Top Priority)

Event & Webinar Strategy: Plan and execute a diverse event calendar (breakfasts, round tables, webinars, fireside chats) aligned with sales goals and budget. You'll manage logistics, content curation, speaker preparation, and post-event follow-ups. Collaborate with leading tech and marketing partners (e.g., Google, Microsoft, Amazon, IBM, CDPs). Lead Generation: Build Account-Based Marketing (ABM) programs and manage end-to-end lead generation campaigns using Pardot and Salesforce. Own the conversion funnel from lead to qualified opportunity. Social Selling: Equip consultants and business developers with tools and messaging for LinkedIn outreach using Sales Navigator and other social selling techniques.

2. Attraction

Marketing Automation: Develop lead nurturing journeys segmented by audience and service offering, driving engagement and pipeline contribution. Digital Advertising: Manage campaigns on LinkedIn, Google Ads, and other channels to boost offer visibility and generate qualified leads.

3. Awareness

Content Sourcing & Thought Leadership: Identify internal experts to co-create impactful content (blogs, white papers, conference decks), supported by our content team. Customer Testimonials: Manage testimonial production (print and video) from client relationships to final delivery. Website Localization & SEO: Ensure the French website is aligned with the global version and optimized for search. Awards & Recognition: Source and submit high-value projects for relevant industry awards in Data, AI, and Digital Marketing.

Operational Excellence

• Develop and maintain an annual marketing activity calendar.
• Manage the local marketing budget for optimal ROI.
• Use metrics and dashboards to report on performance and continuously improve campaigns.
• Collaborate internationally with Artefact's other country marketing leads and global teams to share best practices and co-pilot initiatives

Your Profile

Experience & Skills

• 7–10 years of B2B marketing experience, ideally in the tech, SaaS, or digital consulting sector.
• Expertise in marketing automation, ABM, and CRM tools (Salesforce, Pardot, Hubspot, Marketo, or MSDynamics).
• Proven ability to drive measurable business impact through integrated campaigns and marketing operations.
• Strong project management and multitasking capabilities in a fast-paced, growth environment.
• Comfortable with MarTech tools, analytics, and Excel for reporting and decision-making.

Soft Skills

• Strategic thinker with hands-on execution skills.
• Excellent oral and written communication skills in French (native-level).
• Fluent in English – this is our corporate language.
• Business acumen to shape content and messaging.
• Entrepreneurial mindset and passion for innovation, AI, and digital transformation.

Why Join Artefact?

• Be at the heart of data & AI innovation.
• Join a global, multicultural team driving change in major industries.
• Take on a strategic and operational marketing role with real impact.
• Thrive in a flexible, hybrid work environment with high autonomy.