Digital Marketing Coordinator

Digital Marketing Coordinator

Grand Rapids, MI is seeking a self-motivated, passionate, talented and savvy entertainment industry professional to join the team as a Digital Marketing Coordinator. The Digital Marketing Coordinator will play a key role in supporting the Marketing Department in the strategy, development, execution, and analysis of digital marketing campaigns to sell tickets, engage the community and build brand recognition for Van Andel Arena, DeVos Performance Hall, DeVos Place, Acrisure Amphitheater and Amway Stadium across our web, social and e-mail platforms. The ideal candidate will have comprehensive knowledge of the digital media landscape, excellent copywriting and graphic design skills, excellent attention to detail, and will work closely with other members of the marketing team to advise on digital marketing best practices.

Essential Duties and Responsibilities

• Lead our venues in social media strategy and address emerging trends within the marketplace.
• Manage social media platforms for Van Andel Arena, DeVos Performance Hall, DeVos Place, Acrisure Amphitheater and Amway Stadium, including Facebook, X, Instagram, TikTok, YouTube and more.
• Develop and execute Grand Opening social media campaigns for Acrisure Amphitheater and Amway Stadium.
• Create, capture, schedule and publish platform-specific social media content regularly as well as engage with fans and clients in the digital space.
• Create dynamic social media content including writing copy, designing rich graphics, capturing photo content and shooting/editing short videos.
• Manage Google Analytics accounts and track trends/traffic.
• Create, execute and evaluate e-mail blasts using MailChimp and Ticketmaster platforms.
• Prepare social media and e-mail marketing summaries and reports, and track social media engagement across all platforms.
• Assist with the creation and implementation of event promotions with community partners to increase visibility and interest in current events with the goal of selling tickets and supporting the local community.
• Serve as the on-site marketing department representative for designated events. Duties may include escorting media and sponsorship, promotional, patron experience and/or media partner implementation, etc.
• Assist with coordination of gifts and welcome materials for entertainers and guests.
• Maintain the venues' websites, ensuring all information is updated and accurate.
• Create graphical and text content for upcoming events and facility information on exterior Van Andel Arena marquee.
• All other duties/responsibilities as assigned.

Supervisory Responsibilities (if the specific role needs it)

This role does not have any supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

· Bachelor's Degree in Marketing, Public Relations, Communications or related field preferred.

· A minimum of 1-2 years of experience in digital marketing (sports, entertainment and/or brand experience preferred).

Skills and Abilities

· Working knowledge of Microsoft Office.

· Experience with graphic design using Adobe Photoshop.

· Experience with e-mail marketing.

· Experience using social media platforms for business.

· Excellent verbal and written communication skills.

· Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously.

· Must be self-directed and able to work independently, while also flourishing in a fast-paced collaborative team environment.

· Must be able to work a flexible schedule inclusive of some weekends, nights and holidays.

· Maintains, at all times, high standards, positive attitude, and professional appearance.

· Bilingual in English/Spanish is a plus.

Compensation

Competitive wages, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Working Conditions

Location: On Site

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.