Senior Associate, Marketing (university Of Nebraska)

Global Sales

A true partnership on every level. That's what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

The Role

The Sr Associate, Marketing Content and Strategy role will be responsible for a variety of tasks that support the successful implementation and completion of omni-channel marketing content to help drive engagement and donation revenue. The ideal candidate will lead the ideation, development and execution of digital fundraising and stewardship strategy. This person will manage and lead a team of student marketers, track marketing performance and identify insights that will optimize our approach and influence client recommendations. This role will work under the guidance and leadership of the Engagement Center Manager to support fundraising efforts across the organization.

Essential Duties And Responsibilities

• Responsible for ideating, implementing, executing and managing strategic digital marketing campaigns designed to increase constituent engagement, donor counts and revenue.
• Produce and coordinate content deliverables (articles, scripts, graphics, and video edits) through a student marketing team.
• Assist in analyzing cadence and content performance through evaluating key measurables like engagement rates, open and click-through rates, web traffic, scroll-depth, video views, conversion rates and more.
• Analyze and audit the web experience to enhance the constituent journey and optimize fundraising revenue through assessing site designs, click paths, buy-flow and more.
• Lead in developing audience-centric messaging and content that resonates with specific segments while ensuring all marketing materials are on-brand, consistent in style, quality and tone, and optimized for search and user experience.
• Support the Student Engagement Specialists through leading the implementation of cadences in the CRM platform (VanillaSoft), including ongoing segment management, template and scripting maintenance, result code updates and more.
• Creating and sending test content and managing the review process.
• Provide Student Engagement Specialists with up-to-date resources, like fund cases for support, meaningful impact stats and more.
• Assists Engagement Center Manager with daily Engagement Center operations as necessary.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge,

skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Demonstrated breadth of digital marketing knowledge with a strategic view on how impact-related content can influence connection to philanthropy.
• Must illustrate strong interpersonal skills to gain consensus for planned content, negotiate tight deadlines and unite teams with a single vision and voice.
• Must have excellent written communication skills, exceptional proofreading and editing skills, and a high level of understanding of marketing messaging.
• Strong digital marketing experience is required, including the use of email and web hosting platforms and tools like Google Analytics.
• Proven experience and creativity with video scripting, creation and editing is a significant plus.
• This talented, creative, and driven marketer can easily manage multiple initiatives at once.
• Experience in building and integrating marketing teams and programs is a must.
• Strong background in creative and innovating thinking and execution, with demonstrated capability for storytelling, creative content creation, and persuasive messaging.
• Proficient computer skills, including MS Office, Adobe Creative Suite.
• Experience in marketing software like (Google Analytics, Google Adwords etc.)
• Excellent time and project management skills with exceptional attention to detail.
• Demonstrate a high level of ownership and ability to work independently with minimal direction.
• Fast learner with creative problem-solving skills.
• General understanding of higher education fundraising.

Education And/Or Experience

• 2-3 years' experience in digital marketing roles.
• Bachelor's degree in marketing, advertising, public relations, communications or a related field.

Compensation

Competitive salary and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Working Conditions

Location: On Site University of Nebraska Lincoln, NE

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.