Director Of Marketing – Motto Clear Aligners

Director Of Marketing

We are currently seeking a Director of Marketing to spearhead commercial excellence, oversee day-to-day operations, drive growth initiatives, and lead strategic development for our Motto Clear Aligners business. This leader will play a pivotal role in creating meaningful brand experiences and driving engagement for both our patients and internal teams. The Director will oversee all marketing channels, leading the end-to-end customer experience, ensuring a cohesive brand identity delivers on key performance indicators. This position demands a collaborative leader who can ensure operational efficiency while delivering impactful and innovative marketing strategies.

Core Responsibilities:

• Drive revenue growth and efficient patient acquisition while maintaining high levels of patient satisfaction.
• Owns and evolves the brand strategy and execution across all marketing channels, including the Website, Paid and Organic Media, Social, CRM, PR, and Internal Communications.
• Develop and refine brand positioning and value proposition, aligning marketing messages with evolving consumer insights and competitive dynamics, strengthening brand equity and competitive differentiation.
• Design, deliver, and optimize the communication strategy, creating a cohesive and compelling brand voice across digital, social, PR, CRM, and internal communication channels.
• Establish key performance indicators and reporting metrics to track progress against marketing objectives and optimize marketing efforts.
• Develop and implement a playbook for integrating marketing and customer experience best practices, establishing our capability to be a leading Clear Aligner provider.
• Lead the development and execution of the marketing and digital strategy, corresponding tactical business plans, organizational blueprint, and development of required capabilities to succeed.
• Work closely with finance, ensure sales and profitability targets are on track to quarterly and annual plans; Collaborate with clinical, operational, HR, and COE teams to ensure alignment and support for marketing initiatives.
• Serve as an internal evangelist, painting a compelling vision for the future and fostering collaboration across the organization.
• Utilize analytics and consumer insights to evolve brand narrative, optimize the patient journey, and drive continuous improvement in marketing effectiveness.

Qualifications:

• Education Level: Bachelor's degree required; MBA strongly preferred.
• Experience Level: 10+ years of demonstrated digital, e-commerce, and brand marketing experience, with a track record of building and leading high-performance marketing teams.
• Demonstrated track record for driving growth in multi-unit omni-channel businesses.
• Demonstrated relationship building, project management and/or agency account management experience.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels of the organization; clear, concise, and persuasive with ability to influence, while balancing an openness to others' opinions.
• Proven experience driving growth in multi-unit omni-channel businesses, preferably in the healthcare industry.
• Experience working in a matrixed organization, where influencing skills are critical to success.
• Strong analytical skills, with the ability to leverage data and consumer behavior trends to generate creative marketing and brand evolution strategies.
• Highly goal-oriented and resilient in the pursuit of growth, with a process-oriented and well-organized approach to project management.
• Process oriented, and well organized; able to bring alignment behind an initiative, keep it on track, and lead it through successful execution.