Marketing Manager – Motto Clear Aligners

Marketing Manager

Aspen Dental Management, Inc. (ADMI) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states. ADMI powers four leading consumer healthcare brands: Aspen Dental, Clear Choice Dental Implant Centers, WellNow, Urgent Care, and Chapter Aesthetic Studio. Each brand benefits from ADMI's community of experts, resources, and commitment to delivering smarter, more accessible care at scale.

About the Role

We are seeking a Marketing Manager to help shape and grow Motto Clear Aligners, one of ADMI's fastest-growing categories. This role is ideal for a marketer with strong brand-building experience who can balance strategic thinking with hands-on execution. The Marketing Manager will be responsible for driving integrated programs that build awareness, shape consumer perception, and convert interest into action.

This role reports to the Director of Marketing, Motto Clear Aligners and will work closely with internal teams including Digital, Social, Creative, PR, and Insights to bring the brand to life across multiple consumer touchpoints.

Key Responsibilities

• Strengthen the Motto brand by developing and executing programs that drive awareness, consideration, and conversion.
• Collaborate with internal teams (digital, social, creative, insights, PR) to deliver integrated campaigns and programs.
• Partner with insights and analytics to track brand performance, identify opportunities, and apply learnings across initiatives.
• Support go-to-market planning for new offerings, including messaging, positioning, and launch execution.
• Ensure consistency of brand voice and experience across all consumer touchpoints, from digital to in-office.
• Build scalable marketing programs and campaigns that can evolve as the brand grows.

Qualifications

• 5–9 years of consumer brand marketing experience (CPG, retail, health, or DTC experience preferred).
• Proven track record of managing brand or product line initiatives that deliver measurable results.
• Strong understanding of consumer behavior and the path to purchase.
• Excellent collaboration and communication skills; able to influence and work cross-functionally with internal teams.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Entrepreneurial mindset with the ability to balance strategy and execution.
• Bachelor's degree required; MBA a plus.
• Up to 5% travel.
• Based in Chicago, IL at Aspen Group's headquarters.

Salary: Annual pay range: $100,000 - $130,000, plus bonus/incentives

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

Join a thriving culture of fun, support, mentorship and award-winning diversity.