Senior Marketing & Communications Specialist For A Company With A Social Mission

AssistiveWare Senior Marketing & Communications Specialist

Have you always wanted to work for a company with a real social mission? This is your chance! AssistiveWare's mission is to support people with communication disabilities. We provide products and services that address the barriers they face and contribute to a more inclusive society.

We are looking for a Senior Marketing & Communications Specialist who is passionate about changing the world and has the experience and expertise to contribute to our mission. This is the perfect role for you if you enjoy working collaboratively, transparently, and putting the users first in all aspects of creating solutions.

We are not just a worldwide market leader in apps for people who cannot speak. Our users are at the heart of what we do. Many of them are autistic, have cerebral palsy, Down syndrome and/or fine motor, vision or cognitive disabilities. We are proud to collaborate with them and their families, educators, and therapists to ensure our products best serve their needs.

We are a small but diverse community —we are over 40 people representing 19 nationalities and we're spread around the world. Our business challenges are unique and in order to keep innovating, we need people with different perspectives to join us—people like you. So no matter where you're from, who you love, what you believe in, or what disability you live with, we welcome you to be your true self at AssistiveWare.

What You'll Be Doing

The Senior Marketing & Communications Specialist will keep the users at the center of everything we do, translating user needs into benefit-focused communication. The ideal candidate will go beyond simply selling by focusing on values and ethics and creating meaningful value for the user. As a Senior Marketing & Communications Specialist, you will work in a multi-person team and use lean and agile marketing techniques. This role will be responsible for:

• Strategy - You will develop and implement effective marketing strategies for various channels and audiences. This will involve researching and reporting market trends, user behavior, competitors, and industry best practices.
• Campaign Execution - You will lead the development and execution of marketing campaigns, driving engagement and business growth while improving yield over time. Overseeing every stage of campaign development, from ideation to execution and measurement, you will work cross-functionally with stakeholders to ensure the timely delivery of marketing materials and assets required for campaigns.
• Channel Management - You will work closely with product marketers and cross-functional teams to maintain AssistiveWare's external communication channels (social media, websites, email). You will help promote webinars and events. With the help of the Marketing & Communications Team Lead, to whom this role reports, you will maintain consistent marketing messages and branding across all channels and platforms.
• Market Research - You will recruit and conduct user interviews to understand our target users' buying journeys and pain points. You will also keep informed of, evaluate, and adopt industry best practices and standards, and experiment with new ideas, formats, and approaches.

In addition to being an effective communicator who can connect with various audiences and stakeholders, you have exceptionally strong collaboration skills, the ability to foster teamwork, and strong stakeholder management skills.