Marketing & Communications Specialist

Marketing & Communications Specialist

AssistRx blends innovative technology with deep healthcare expertise to help life sciences companies improve patient access, visibility, and outcomes. Our solutions simplify complex therapy initiation and reimbursement processes, enabling patients to start and stay on the treatments they need. As a growing health-tech organization, we partner with leading pharmaceutical and biotechnology companies to navigate an evolving healthcare landscape. At AssistRx, our people are our greatest asset —we foster a collaborative, high-performance culture where employees are empowered to grow, innovate, and make a meaningful impact on patient lives.

The marketing & communications specialist will execute the day-to-day marketing and communications activities that bring AssistRx's brand and content strategy to life. Reporting to the marketing & communications manager, this role supports consistent and professional brand representation for all internal and external communications while assisting key leadership with business-critical communications. This position supports company events, digital marketing initiatives and the delivery of communications that align with brand guidelines. The ideal candidate is a creative and organized communicator with strong writing skills and a passion for storytelling in the life sciences and healthcare space.

Key Responsibilities

• Research, write and produce a wide range of marketing content, including case studies, white papers, blog posts, email campaigns, newsletters and digital marketing assets, in alignment with AP Style and corporate brand guidelines.
• Support the development and maintenance of an editorial content calendar, ensuring consistent and timely publication across channels.
• Collaborate with internal subject matter experts to develop accurate, compelling and audience-appropriate content.
• Ensure all content is reviewed and approved through the appropriate workflow and adheres to brand voice guidelines.
• Coordinate the successful communication of organizational initiatives and projects to stakeholders.

• Manage day-to-day social media activity across platforms (primarily LinkedIn), including content creation, scheduling and community engagement.
• Support the development of social media strategies and campaigns in alignment with marketing objectives.
• Monitor social media performance, compile reports and share insights and recommendations with the manager.

• Execute website content updates via WordPress, coordinating with internal stakeholders to keep content current and accurate.
• Apply SEO best practices to new and existing website content.
• Flag and escalate website issues or opportunities to the manager as needed.

• Support conference and event logistics, including preparation of presentation materials, booth assets and pre- and post-event communications.
• Support organization's presence at industry events, including displays, collateral development and overall event coordination.
• Research industry trends and assist in drafting thought leadership content, including articles and speaking proposals.
• Coordinate with internal stakeholders to gather technical insights and translate them into accessible marketing content.

• Build, test and deploy email marketing campaigns using HubSpot.
• Support the setup and maintenance of marketing automation workflows and nurture programs.
• Track and analyze campaign performance metrics; provide regular reporting to support data-driven decision-making.

• Plan, edit and write content for internal communications channels, including SharePoint, staff emails, internal presentation decks and newsletters.
• Provide support for internal events, including client meetings, by coordinating cross-functional teams.