Senior Manager, Product Marketing

Senior Manager, Product Marketing

AssistRx blends innovative technology with deep healthcare expertise to help life sciences companies improve patient access, visibility, and outcomes. Our solutions simplify complex therapy initiation and reimbursement processes, enabling patients to start and stay on the treatments they need.

As a growing health-tech organization, we partner with leading pharmaceutical and biotechnology companies to navigate an evolving healthcare landscape. At AssistRx, our people are our greatest asset —we foster a collaborative, high-performance culture where employees are empowered to grow, innovate, and make a meaningful impact on patient lives.

The Senior Manager, Product Marketing is responsible for driving product marketing strategy across AssistRx's portfolio of technology and patient-support solutions. Reporting to the Senior Director of Product Marketing, this role translates business and product strategy into compelling value propositions, go-to-market plans, and sales enablement programs for highly regulated healthcare and pharmaceutical audiences.

This position plays a critical leadership role within the marketing function, partnering closely with Product Management, Sales, Client Success, and executive leadership to ensure AssistRx solutions are positioned for commercial success and aligned to evolving market and customer needs. The Senior Manager, Product Marketing serves as the connective tissue between product, commercial, and marketing teams—ensuring every product launch, positioning statement, and sales enablement asset clearly communicates AssistRx's differentiated value and drives adoption.

The duties outlined below are integral to the position. Reasonable accommodation may be provided to enable individuals with disabilities to fulfill these functions.

• Execute primary responsibilities accurately and efficiently
• Collaborate effectively with internal colleagues and external partners
• Uphold company policies, regulatory standards, and quality benchmarks
• Utilize required systems, tools, and technologies to complete tasks
• Perform additional duties as assigned, consistent with the role

Primary Responsibilities:

• Go-to-Market Strategy & Product Launches
• Develop and own comprehensive go-to-market strategies for AssistRx's patient-support and specialty-pharma solutions, including product positioning, messaging architecture, and enhancement and launch planning
• Lead cross-functional product launch planning and execution, coordinating timelines, deliverables, and launch readiness across Product, Sales, Client Success, and Operations
• Define and maintain buyer personas and customer journey maps to inform product positioning and campaign strategy
• Market Intelligence & Competitive Strategy
• Analyze competitive landscape, customer insights, and emerging market trends to inform positioning and identify whitespace opportunities that drive differentiation
• Partner with Health Policy Analyst on regulatory, payer, and market access trends in specialty pharmacy and patient-support services to ensure messaging reflects current market dynamics
• Working with the Proposals and Sales Enablement team, leverage win/loss analyses for actionable recommendations for Sales, Product, and leadership
• Sales Enablement
• Build and maintain a robust sales enablement library, including decks, collateral, battle cards, and product narratives to empower the commercial team with differentiated, audience-specific messaging
• Develop and deliver training programs that increase the commercial team's product fluency and confidence in positioning AssistRx solutions
• Partner with Sales and Business Development leadership to align enablement programs with pipeline development goals and client engagement strategies
• Content Strategy & Campaign Development
• Partner with Marketing and Communications to develop integrated, high-impact content programs, including white papers, case studies, solution briefs, landing pages, videos, and thought-leadership campaigns that support demand generation and brand authority
• Ensure all product marketing content and messaging meets compliance and regulatory standards within healthcare and pharmaceutical environments
• Oversee messaging frameworks and brand voice guidelines for AssistRx solutions to ensure consistency and clarity across all market-facing materials
• Cross-Functional Collaboration & Influence
• Serve as a critical marketing liaison to Product Management, translating roadmap priorities into market-ready narratives and ensuring customer and competitive insights inform product decisions
• Lead cross-functional alignment across Product, Sales, Client Success, and Data & Reporting teams, driving shared understanding of market positioning and commercial priorities
• Influence without direct authority across senior stakeholders, advocating for customer-centric positioning and evidence-based marketing investments
• Performance Tracking & Analytics
• Establish and track KPIs to evaluate product marketing effectiveness, including adoption metrics, sales enablement utilization, pipeline influence, and campaign ROI
• Leverage CRM, marketing automation, and analytics platforms to generate insights that optimize go-to-market execution and demonstrate marketing's commercial impact
• Vendor Management & Budget Oversight
• Manage agency relationships and external partners supporting product marketing deliverables, ensuring quality execution, on-time delivery, and return on investment
• Manage project timelines, budgets, and resource allocation to ensure efficient delivery of product marketing programs in alignment with organizational priorities
• Team Leadership & Development
• Mentor and guide marketing team members supporting product marketing initiatives, fostering a culture of accountability, curiosity, and continuous improvement
• Support executive communications and thought leadership initiatives that elevate AssistRx's visibility and authority within the specialty pharmacy and healthcare technology space