Trade Marketing Manager

Trade Marketing Specialist

We are seeking a dynamic Trade Marketing Specialist to lead and implement innovative trade marketing strategies and promotional plans across retail, on-premise, and e-commerce channels. This role ensures alignment with brand and sales objectives, driving engagement and sales growth through effective trade campaigns.

Responsibilities:

• Develop and manage point-of-sale (POS) materials, displays, and trade collateral to enhance retailer and distributor engagement.
• Plan and execute seasonal and evergreen trade campaigns, including events, tastings, activations, and shopper marketing programs.
• Partner closely with sales, distributor, and retail teams to strengthen joint business planning and ensure effective in-market execution.
• Build and maintain strong relationships with key retail and distributor partners, acting as a strategic resource to support sales growth.
• Ensure consistent brand representation and compliance with brand standards across all trade activities.
• Manage budgets for trade marketing projects, including materials production, activation costs, and event execution.
• Track and analyze program effectiveness, providing actionable insights and recommendations for optimization.
• Identify new merchandising and promotional opportunities within key accounts and emerging channels.
• Collaborate with internal creative, digital, and marketing teams to deliver integrated campaigns that resonate with trade and consumers.
• Stay informed on industry trends, competitor activity, and market dynamics to identify opportunities and strengthen brand positioning.
• Collaborate with cross-functional teams, ensuring alignment between marketing, sales, and operations.
• Support legal and compliance requirements for promotions and consumer-facing initiatives.
• Monitor and analyze the effectiveness of trade marketing programs and provide performance reports and insights.

Essential Skills:

• Bachelor's degree in Marketing or related field.
• Minimum of 5 years' experience in a related field required; 6–10 years strongly preferred, within wine, spirits.
• Strong knowledge of retail and on-premise environments.
• Proven success managing trade campaigns, POS, and distributor/retailer partnerships.
• Excellent communication, project management, and organizational skills.
• Analytical and results-driven mindset.
• Passion for the wine industry, branding, and consumer engagement.

Additional Skills & Qualifications:

• Experience with marketing communications and Adobe Creative Suite.
• Strong marketing strategy skills.

Work Environment:

• This role is based on-site, working closely with a team of five within the marketing department in a company of 150 employees. The environment encourages growth, initiative, and collaboration with other amazing clients.

Job Type & Location:

This is a Permanent position based out of New Rochelle, NY.

Pay and Benefits:

The pay range for this position is $90000.00 - $115000.00/yr. Offers a competitive employment package for its employees, particularly in sales and management roles, including medical, dental, and vision insurance, 401(k) plans with company match, and paid time off. Employees often receive perks like free wine samples, and roles often come with bonuses and reimbursements. Comprehensive Insurance: Medical, dental, and vision insurance plans. Retirement & Financials: A 401(k) plan with company matching, along with disability and life insurance. Perks & Lifestyle: Perks often include free wine samples, occasional free lunches/snacks (e.g., Bagel Mondays), and a family-oriented work atmosphere. Compensation Structure: Competitive base salaries for specialized roles (e.g., Sales Representatives) and performance-based bonuses. Job Support: Reimbursements for business expenses, including cell phone expenses and auto allowances for, for instance, California market managers. Leave: Paid Time Off (PTO) and paid holidays.

Workplace Type:

This is a fully onsite position in New Rochelle, NY.

Application Deadline:

This position is anticipated to close on Apr 9, 2026.