Lead Channel Marketing

Lead Channel Marketing

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Overall Purpose: Drive the successful design, development, and execution of launch strategies and programs for Fleet and Asset Business products and services within the AT&T portfolio. These solutions are tailored for a diverse range of clients—from small businesses to global enterprises—empowering them with industry-leading fleet management capabilities.

Key Roles and Responsibilities:

• Marketing Ownership: Serve as the primary owner for championing the success through the creation and execution of comprehensive, end-to-end marketing strategies across multiple product portfolio.
• Strategic Product Planning: Lead multi-year product planning to inform lifecycle decisions, ensuring alignment with overall corporate and marketing goals while optimizing product performance, revenue, market share, and profitability.
• Market Analysis: Monitor and analyze both internal metrics (financials, sales, revenue, costs) and external factors (technology trends, competitive landscape, market share) to refine product positioning, enhance features, and uncover new product opportunities.
• Content & Messaging: Develop and manage impactful customer-facing sales collateral, engaging website content, compelling product and solution messaging, promotional materials, and internal communications to drive product awareness and sales enablement.
• Campaign Leadership: Design and oversee direct customer marketing campaigns, leveraging innovative strategies to maximize reach and engagement.
• Event Strategy: Strategically plan, budget, and execute participation in conferences and industry events to enhance brand visibility and support business objectives.
• Product Performance Management: Continuously monitor and manage established products to achieve financial targets, ensuring ongoing market relevance and profitability.
• Cross-functional Leadership: Lead and collaborate with cross-functional teams, providing expert guidance and ensuring the seamless delivery of key marketing initiatives.
• Executive Reporting: Deliver insightful updates and presentations to senior leadership on product performance, strategic plans, and key initiatives.
• Mentorship: Act as a team leader, providing mentorship and support to less experienced professionals, fostering a culture of growth and excellence.
• Subject Matter Expertise: Recognized as a subject matter expert within the discipline, offering thought leadership and innovative solutions.

Experience: 6+ years

Education: Requires bachelor's degree

Supervisory: No

Our Lead Channel Marketing earns between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
• AT&T internet (and fiber where available) and AT&T phone

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!