Lead Product Marketing

Lead Product Marketing

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future-you'll create it.

Our Wireless and Broadband Acquisition Direct Marketing team is looking for an individual who is passionate about building and executing unique and creative consumer-facing marketing programs. Our team is tasked with activating new AT&T wireless and broadband accounts to drive value for our customers and the company.

The ideal candidate will have direct marketing experience that includes customer segmentation, project management, and reporting in email, sms, direct mail, and/or paid media channels. You will work closely with internal and agency partners to build and execute marketing journeys including A/B test plans to optimize your marketing campaigns. Your main goals will include growing and upselling the AT&T customer base. You should be organized, decisive, detail oriented and feel comfortable in a collaborative and fast-paced environment.

Key Skills

• Ability to generate marketing ideas and insights from multiple data sources
• Lead the on-time delivery of integrated marketing campaigns across internal teams and agencies
• Experience in email, sms, paid media, and/or digital channels
• Cross-team relationship building (analytics, retail, online, call center)
• Interest in building new direct marketing channels to meet customers where they are
• Strong presentation skills
• A positive & proactive approach with a bias toward action

Qualifications

• 5+ years relevant experience (Marketing, Digital, Agency)
• Experience with campaign management and partnership with marketing agencies
• Experience managing initiatives for consumer facing channels
• Demonstrated ability to problem-solve

Our Lead Product Marketing earn between $106,100 - $159,100. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?