Marketing Lead, Planning And Analytics

Marketing Lead, Planning and Analytics

This position requires office presence of a minimum of five days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Position Responsibilities

Integrated, Multi-Product Marketing Planning

• Identify gaps, risks, and opportunities across Business Unit marketing plans and recommend data-driven adjustments to improve outcomes.
• Guide integrated planning and budgeting processes to ensure consistency, clarity, and efficiency across the Marketing organization.
• Drive continuous improvement of integrated marketing planning capabilities, tools, and workflows.

Budget Management, Optimization & Performance Oversight

• Monitor marketing spend and performance against forecasts and develop holistic weekly reporting for Marketing and cross-functional leadership.
• Evaluate performance trends, business conditions, and forecast changes to recommend and implement budget adjustments.
• Assess and optimize marketing investment effectiveness to maximize return, efficiency, and alignment with business goals.

Cross-Functional Collaboration & Stakeholder Partnership

• Build and maintain strong working relationships across Marketing, Finance, Product, and Business Unit teams.
• Serve as a trusted strategic partner by providing insights, guidance, and decision support throughout planning and execution.
• Facilitate cross-team alignment to ensure coordinated marketing efforts in support of shared revenue and growth objectives.

Qualifications

• Experience in business management, ecommerce, economics, analytics, or financial planning for complex, multi-channel marketing programs, with an emphasis on strategic oversight, risk mitigation, and executive-level reporting in the telecommunications or technology industry.
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
• Highly motivated and a strong self-starter
• Strong cross collaboration skills with experience partnering with various internal and external stakeholders
• Strong written communicator: everyone looks forward to your emails
• Superb efficiency and quality under tight deadlines – set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables.
• Bachelor's degree (BS/BA) or advanced degree desired. 5+ years of related experience.

Our Marketing Lead, Planning and Analytics earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!